Partners Blog
What's new @ Google? Tips and tools for agencies
New YouTube Insights Report and Hangout on Air
Tuesday, August 5, 2014
The YouTube Insights
Report
is a quarterly report of insights from research and case studies for Brand Advertisers.
In the fifth issue of YouTube Insights we share insights on
how passions drive purchases
. For example:
"66% of
beauty product purchasers
indicate that YouTube influenced their purchases by
helping them visualize how products fit into their lifestyle
"
"72% of
auto-vehicle purchasers
indicate that YouTube influenced their purchases by
providing ‘in-action’ videos of vehicles they were considering
"
"As a bonus see the preview of a new study that shows
how smartphones are now the #1 screen for 18-34 year-olds
"
In addition to the report, we will host a Hangout on Air, August 7th at 4pm ET, to dive deeper into the “so what” of the reports’ findings.
RSVP now!
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