Google Partners Blog: Powerful creative management tools support large-scale campaigns: A deep-dive into Asset Library

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Powerful creative management tools support large-scale campaigns: A deep-dive into Asset Library

Thursday, October 23, 2014

Cross-posted from the DoubleClick Advertiser blog

Yesterday, we announced 13 updates to our DoubleClick Creative Solutions and explained how advertisers can develop more successful campaigns by pairing their media buying strategies with smart creative.

Pairing #1 from yesterday’s post centered on scalability: Creative agencies need robust creative management tools to keep up with the scale and complexity of increasingly large media buys. The new Asset Library tab that launched this week in DoubleClick Studio provides just that -- it allows creative agencies to easily scale and manage their assets across their creatives.

With Asset Library, you can host, manage and update all of your creative assets for free, from a single cloud-based location within DoubleClick Studio. Easily manage your assets across all of your DoubleClick campaigns and update live campaigns immediately with new creative.

Six things to know about the new Asset Library tab:

No waiting: You don’t have to wait for a hosted URL from the DoubleClick team, so you can get your ads live faster.
Larger file sizes: Upload individual creative assets up to 60MB, and upload any total file size that you want.
Share assets easily: Advertisers can use Asset Library to share their creative assets directly with their creative shops, all in one place.
Batch Update: Automatically update a batch of creatives with one click in Asset Library. You can also refer to assets uploaded to Asset Library within your dynamic creative feeds.
Automatic video transcoding: Asset Library automatically transcodes videos into all necessary formats when uploaded into the platform.
Update live campaigns immediately: Edit your asset in Asset Library and push it live to the locations you want in your campaign immediately, no 24-hour review cycle or re-trafficking required.

Here’s what some of our beta testers have said about Asset Library:
"We’ve used the asset library to host HTML5 assets and then pull them in dynamically within DoubleClick Studio. This has made file management more efficient and enabled us to change assets quickly when pricing, messaging changes and creative tweaks have been necessary." ~David Morgan, Director, 22Design
"We use DoubleClick Studio to build 99% of our creative and appreciate how Asset Library has simplified video serving. Instead of handing off files, we can manage the serving ourselves through our Asset Library folder." ~Kate Bush, Associate Director of Project Management, Isobar Detroit
"I have been using Asset Library with a dynamic ad campaign for one of our major clients. Having all of the assets accessible in DoubleClick Studio...in one place has saved me so much time and energy. I can keep all my assets in a well documented and simple way. It also makes the data feed that I put into Google Docs a lot smaller and easier to manage when dealing with vast amounts of data in the dynamic ads. It is the most beneficial upgrade to date." ~Darren Stevenson, Head of Digital Display at UK creative agency Partners Andrew Aldridge
Over the next couple quarters, we’ll be integrating Asset Library into Google Web Designer, DoubleClick Campaign Manager and DoubleClick Bid Manager, so you’ll be able to access your creative assets from every management tool within the DoubleClick Digital Marketing platform.
Ready to give it a try? Simply login to your DoubleClick Studio Account and click on the new Asset Library tab in the top navigation bar. You can also check out our Getting Started guide.
Come back tomorrow for creative and media pairing #2 around programmatic.
Posted by Becky Chappell, Product Marketing Manager, DoubleClick Creative Solutions

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