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CES: A keynote on building brands with video
Friday, December 12, 2014
Cross-posted from the
DoubleClick Advertiser blog
With 2014 drawing to a close, we’re getting excited about what’s ahead in the new year. We’ll be ringing in 2015 at the International CES (Consumer Electronics Show) the first week of January. If you’re planning to go too, we’d like to invite you to come by C Space, the new destination at CES for advertisers, publishers, agencies, and content creators.
On the first day of the event (Tuesday, January 6th), Neal Mohan, Google’s VP of Display and Video Advertising Products, will be headlining C Space. In his keynote he’ll talk about how brands can make the most of video in a climate where consumers are easier to reach but harder to influence. He’ll discuss not only how to drive engagement but also how to measure the impact that it has on brand metrics.
Following his keynote, Neal will join Meredith Levien, EVP Advertising at The New York Times, in a fireside chat.
Learn more about C Space and check out the full agenda
here
.
Hope to see you there!
Tuesday, January 6th 2015
1 - 2 PM PT
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