So brands know how fans are watching, but they also need to know who’s watching. You may not be surprised to learn that a large audience of young millennials watches SXSW content—but an older audience is beginning to follow the festival as well. In the last year, the 35–55-year-old age group has more than doubled its watchtime of SXSW videos.
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more stats about SXSW trends on YouTube, and find out how to reach these devoted music fans throughout the year.
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