Since launching TrueView, we've invested in providing new tools to empower advertisers to create ads that people want to watch. Measurement tools like
Brand Lift and
Earned Action reports help answer questions around how people watch content, and the impact that views have on brand metrics. Likewise, product enhancements such as
mobile app promotions and
360 video are enabling advertisers to use TrueView as a creative canvas to engage their customers.
And we have big things coming in 2015. We're continuing to evolve TrueView to make an even better creative platform for brands - and our first step comes with the launch of cards on TrueView. Cards provide a beautiful platform for viewer interactivity with ads, making it easy for viewers to watch more of your videos, playlists, or connect to your website directly from the ad regardless of whether it’s shown on a desktop or mobile device. For more info on cards, check out our
blog post.
By giving viewers this choice, everyone wins – viewers only watch ads that interest them, and brands are rewarded for creating interesting content that people want to watch. We’re excited to continue to innovate with video ads, and look forward to the next five years of YouTube.
Sources:
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- YouTube global data, 2013 vs. 2014
