Kobe vs. Messi: The Selfie Shootout, the follow-up to their 2012
Legends on Board spot, was an instant hit on YouTube. In fact, the video, which pits two of the world's biggest sports superstars against each other in a game of selfie-shooting one-upmanship, skyrocketed to 25M views in the first three days! Cleverly combining the world's newfound 'selfie' obsession with the star-power of Kobe Bryant and Messi, the ad found it's way to the top of both the
December 2013 and
Cannes Special Edition YouTube Ads Leaderboards.
Rounding out the top five vote-getters:
In second place: Volkswagen's 2011 Big Game spot,
The Force (Deutsch Los Angeles, MediaCom), delighted viewers with a little boy dressed as Darth Vader, attracting over 8 million views before anyone saw it on TV.
