Partners Blog
What's new @ Google? Tips and tools for agencies
Explore New Data With The Interactive Travel Dashboard
Tuesday, August 25, 2015
Wherever travelers go, they're online. Whether planning a trip, navigating a new city, or sharing vacation memories, they turn to the web, using whatever device is at hand. This has completely reshaped the path to purchase, creating many moments of intent.
Our
new interactive travel dashboard uses Google data
to show just when those moments happen
and how travelers search
. Each quarter, we'll be updating the tool to show the latest trends across the car rental, air, and hotel categories so you can plan for the season ahead.
One big trend to watch, as always, is how travelers use smartphones to plan trips. As of March 2015, mobile searches are up 32% YoY for air travel—and 39% YoY for hotels. But the data doesn't just show how people are searching—it also shows
where they are looking to go
. The top itinerary in summer 2014? Los Angeles to Las Vegas.
For more valuable stats and insights, explore
the interactive travel dashboard
on Think with Google.
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