Google Partners Blog: 2017 Google Partner Summit: Marketing In the Age of Assistance

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2017 Google Partner Summit: Marketing In the Age of Assistance

Thursday, October 26, 2017

Last month, we held our largest ever Google Partner Summit in New York City, bringing together more than 1,000 executives from Premier Google Partners from around the world. The event featured some of the brightest minds in the advertising industry and allowed attendees to build connections and leave with new insights that can help them walk confidently into the Age of Assistance.

The day kicked off with President of Google Marketing Solutions, Mary Ellen Coe, who shared how customer behavior is changing as the mobile age gives way to automation and how marketers need to adapt. Several senior Google product leads and experts highlighted recent Product launches in mobile, audience, video, local & attribution. And the main stage concluded with Google’s Head of Behavioral Science, Maya Shankar, who spoke on how applying the principles of behavior economics can drive growth for a diverse set of companies.

In the afternoon, attendees had the chance to attend various breakout sessions, which offered a deeper-dive into the topics most relevant to their business. Content covered how science and data apply to hiring practices, utilizing YouTube to not only increase reach but to drive results, and how to lead in an era of complexity.

The day culminated with the announcement of this year’s global Premier Partner Awards winners. The six winners hailed from Thailand, the Netherlands, the United Kingdom, India and the United States, and were chosen from hundreds of high quality nominees representing incredible diversity of thought, strategy and innovation. Congratulations to our global finalists and to all regional winners and shortlisted Partners from around the world!

To see more posts and learnings from the event, check out our Twitter Moments collection here, and don’t forget to follow us on Twitter at @GooglePartners to continue the conversations started and to build on the learnings shared.

Thank you to everyone that travelled thousands of miles to New York to join us at the event and for all of your feedback. We heard you liked content covering Behavioral Science and new Product releases, while wanting more charging stations and restrooms. We’ll do our best to best to fix this at next year’s Partner Summit.

See you online, The Google Partners Team

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