“This type of experience will provide far richer data about their customer needs and preferences because the strong intent and behaviours that voice assistants support. This will help brands: respond faster, develop better products, improve marketing, responsive pricing and even savings in supply chain.” -- Rob Bennett, CEO, rehab
“Absolutely. Voice is here to stay and it's a great fit for many use cases. By being early adopters, brands have the opportunity to cement customer behaviors NOW, before there are many more competing Actions. Once customers establish their behaviors, they're really hard to break later on, which is great for brands that act now.” -- Tony Chen, Co-Founder & COO, Conversable
“If a brand were a person, what does it look like, and what does he or she say? The Assistant connects a voice to a brand, and with that creates a promise of human behaviour. This is a golden opportunity to create a layer of digital interactivity that will reflect the values the brand stands for.” -- Sander van der Vegte, Head of MediaMonk Labs, MediaMonks
“Think conversationally. If a consumer were sitting next to you on a park bench, what conversation could you have with them that they would leave thinking they really enjoyed that discussion, that person, and they can't wait to see them again.” -- Brandon Kaplan, CEO, Skilled Creative
“Voice conversations unlock many use cases where it's unnecessary or inconvenient to type or tap to complete a task. That might be the case where you're in the kitchen and your hands are dirty, but you can ask for the next step in a recipe as opposed to scrolling on your phone. Or you might be in your car and unable to type.” -- Tony Chen, Co-Founder & COO, Conversable
“Voice enables new use cases for brands because it is hands-free and on-demand. It allows users to ask for exactly what they want, rather than navigate a screen to find an answer.” -- Patrick Miller, Chief Innovation Officer, Deeplocal
“Absolutely. Think about the context in which you’re engaging with a voice-enabled experience -- it’s typically when a user cannot or does not want to access a screen, like when you’re in a car. Brands have never really had the opportunity to speak to their customers while they’re on their way to the grocery store, or in that moment they realize they need gas, and voice-enabled experiences now make those moments accessible." -- Amanda Felson, Director of Partnerships, Assist
“Don’t push products directly. A voice service or utility should provide users with a benefit. Sometimes that benefit is making it easier to buy or order something but try to think bigger. Brands should be trying to help consumers: solve a problem or achieve an aim.” -- Rob Bennett, CEO, rehab
“Because the ecosystem is still so new, getting started with voice-enabled experiences can seem like a daunting task. We would encourage brands to begin with the low-hanging fruit— the simple questions that they have immediate answers for. From here, they can then moderate the questions that are being asked and develop solutions for those queries.” -- Patrick Miller, Chief Innovation Officer, Deeplocal
“We foresee a world where your voice assistant knows your preferences, as do your 3rd party brand assistants in their area. They will be able to make personalised recommendations and can pick up a conversation or interaction you’ve had on another platform from your home speaker, to your car or even in-store.” -- Rob Bennett, CEO, rehab
“We see family gaming as a big opportunity, and also Assistant supported commerce will change consumer behavior - i.e. buying in the car and on-the-go will increase.” -- Adam Marchick, Co-Founder & CEO, Alpine.AI
