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What's new @ Google? Tips and tools for agencies
AdWords API update: Local Database Sync available
Monday, September 29, 2008
Our AdWords API team just announced the
AdWords API Local Database Sync
project. The
AdWords API
provides developers a way to manage large accounts quickly and easily by connecting directly to the AdWords platform, and this project is aimed at helping to improve that efficiency.
The scripts that make up the project can be used to schedule reports using the AdWords API, store the results in a local database (using SQLite), and then run queries against the database. Since keeping your AdWords account information in a local database that's updated by calls to the API can be faster and more cost-effective than calling the API directly multiple times, the API Local Database Sync will help developers who don't yet have a way to synchronize their local database.
For more information on this project and lots of technical details, visit the
AdWords API blog
and the project's
home
on the Google Code site.
Posted by Cathy Bishop, Creative Team
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