Partners Blog
What's new @ Google? Tips and tools for agencies
So trendy
Wednesday, September 10, 2008
The next time you're researching keywords in the
Keyword Tool
and want a better sense of the popularity of your potential new terms, try adding some columns to your results. The Keyword Tool now displays
more information
about a keyword's approximate search volume, so you'll be able to see trends over time.
For example, the keyword "back to school" shows a strong search peak in August, while searches for "back to school movie" stay relatively consistent all year, thanks to diligent Rodney Dangerfield fans.
To add columns to your results, use the "Choose columns to display" drop-down menu to select the data you'd like to see after you've entered your keywords into the Keyword Tool.
Knowing when to expect spikes in traffic can help you allocate your clients' budget to the most appropriate times of the year. And knowing that there are so many Rodney Dangerfield fans out there just may help you get a head start on your holiday shopping list.
Posted by Stephanie Blake, Agency Team
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