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What's new @ Google? Tips and tools for agencies
Quality Score fact of the day
Tuesday, January 6, 2009
To wrap up our
series
on Quality Score and start off the new year, we've saved one of our favorite facts for last:
Changing a keyword from broad to exact match will not improve its Quality Score.
With broad match, your ads may show on variations of your keywords. However, ad performance on these variations won't affect your keywords' Quality Scores. For example, say your ad group contained the broad-matched keyword
resolution
. Your ad could potentially show when a user searched for
new year's resolution
or
conflict resolution
, although its performance in these instances would have no impact on Quality Score. The keyword's Quality Score would only be affected by how your ad performed on the search term
resolution
, since it exactly matches the keyword. Changing a broad-matched keyword to an exact match, therefore, won't improve its Quality Score.
We hope you've found these installments useful, and although this concludes our series, we're still all ears when it comes to your questions and feedback. Let us know at agencyblog-feedback@google.com.
Posted by Dan Friedman, Product Marketing Manager
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