Partners Blog
What's new @ Google? Tips and tools for agencies
Search-based keyword tool and keyword library
Tuesday, January 13, 2009
Every year, Google releases a year-end
Zeitgeist
, showing the top searches across various categories to give insight into cultural trends and current events. For instance, which movie trailer generated the most searches in 2008? (Dark Knight) Which campaign buzzword got the most search volume on Google in the U.S.? (Joe the plumber)
Uncovering what people are searching for can be an interesting exercise as well as a powerful tool when used for your clients' AdWords campaigns. The
Search-based Keyword Tool
, which provides keyword ideas that are based on actual Google search queries and are matched to pages of your website, has a new feature, the keyword library, which allows you to see the top keywords across various categories. You can think of it as sort of an advertiser's Zeitgeist.
You can browse the results for different categories in the Search-based Keyword Tool
here
or by clicking on the link that reads "See top keywords across all categories" when you access the tool. Best of all, if you sign in to the tool with your client's AdWords login information, it will scan your client's site for popular and relevant keywords that aren't yet in their AdWords account. You'll be able to find new, relevant keywords that you aren't currently advertising on.
Give the tool a try, and if you have feedback for us (or just want to share your personal favorite movie trailer of 2008),
let us know
.
Posted by Lisa Coffey, Product Specialist
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