Sure, search drives web traffic and online conversions. But can it lead to offline actions like TV tune-in? Can we expect a brand lift from paid search impressions even if consumers don't click on ads? In a recent study, Google partnered with research firm Ipsos to explore how paid search can impact TV tune-in by lifting brand metrics and likelihood to tune in. These results may transform the way you think about search in your media mix.
The webinar will cover these key findings, highlighting how search can increase likelihood to tune in for advertised TV shows, improve competitive positioning of advertised TV shows, increase traffic to branded TV websites, and lift brand awareness of TV shows and networks.
Register Here
Event: Search as a Branding Vehicle for Driving TV Tune In
Date: Thursday, March 26, 2009
Time: 12:00 PM ET/ 9:00 AM PT (1 hour webinar) Registration Password: google
Event number: 572 645 381
Dial-in: (domestic) 866-457-4646 International Dial-in: 617-224-4646 Passcode: 231-923-60#
