With the changing economy, its important for brands in the healthcare industry to more effectively measure returns and manage marketing resources. On April 2nd, Google Analytics expert and evangelist, Avinash Kaushik will lead a healthcare-focused webinar to reveal strategic and creative insights that campaign data can offer when properly measured. Learn how to improve metrics through website experimentation and testing, track user activity on and off your site, and use health-related conversions to understand user behavior.
What: Accountable Health Advertising with Effective Analytics: Webinar hosted by Avinash Kaushik, Analytics Evangelist
Date: Thursday, April 2, 2009