Partners Blog
What's new @ Google? Tips and tools for agencies
Templates for coupon-based display ads
Thursday, March 19, 2009
Everyone knows a bargain shopper, and it seems that they're ever more common these days. Discounts and promotions are especially relevant as consumers become more price-conscious. To help capture the attention of these consumers, we now have two new display ad builder templates available to help you easily create ads featuring coupons to run on sites across the Google Content Network .
Agencies can use the display ad builder to quickly create ads that correspond to client promotions and sales. Razorfish, a top digital advertising agency, has begun to use templates for coupon-based promotions for a major U.S. retailer. According to Danny Huynh, Associate Search Director at Razorfish, "We see the display ad builder as a great creative sandbox, allowing us to us to quickly test and iterate with new ad formats and capabilities that simple text ads can't offer. The coupon templates in particular are allowing us to bring the messages from our customers' offline circulars, to the online world, at scale with
Google's Content Network
. We're planning to test display ad builder templates on an ongoing basis."
As with any of our other display ad templates, you can easily edit your ads on an ongoing basis, to change, for example, the discount level, prices, and any other customizable aspect of the ad. Here's a preview of the new templates, which can be created in several sizes:
To access these new templates, choose the "Display ad builder" ad format option within any ad group and choose the "Retail" category to find the coupon templates. You'll also be able to view our new seasonal templates for spring and Mother's Day within the display ad builder section of your account. And if you're having trouble finding the display ad builder,
this video
will show you how to access it in your account.
Posted by Ryan Hayward, Product Marketing Manager
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