Partners Blog
What's new @ Google? Tips and tools for agencies
"87 cool things" from Advertising Week
Wednesday, September 23, 2009
On day 1 of
Advertising Week
, we put Andy Berndt, Managing Director of Google Creative Lab, and Tom Uglow, King of Crayon (ok, he's a Creative Lead in the Lab) on stage to present
87 cool things
. There were a lot of slides, as well as some serious fast talking. Here's a taste of what we heard.
Andy reminded the audience to think about Google when you are
creating
experiences, when you want people to
experience
those experiences, and when you are thinking of
both simultaneously
. Most importantly, he reminded everyone to experiment often, be creative, try new things, and don't be afraid to fail. From
Google Maps
and
YouTube Annotations
, to
Insights for Search
and a wide array of
APIs
, it's easier than ever to play with inventive marketing ideas - think of these tools and platforms as your blank canvas, and have fun.
Many of the experiments in 87 cool things highlighted mashups, interactivity, unique data usage, and the fusion of virtual worlds and reality. These innovative campaigns, projects, and even accidents can encourage us to expand our imaginations, think beyond our expectations and consider the impossible. Did you ever think
Ohio could be a piano
? Or that you would
analyze
your daily food consumption, and catalog it by cuisine? Or that an
engaging and informative website
could live entirely on YouTube? We sure didn't.
For the complete presentation, check out the
deck
or the
podcast
.
As Andy and Tom said, "the future is a glorious mess." And boy, are we excited to see what you'll come up with next.
Find us on Twitter at
@creativesandbox
, and keep experimenting.
Posted by Janine Gianfredi, Agency Marketing Manager
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