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Effie Worldwide's "Ideas That Worked" Webinar Series - Part 3
Tuesday, September 15, 2009
We've been co-hosting a
webinar series
with Effie Worldwide that explores award-winning campaigns (like
Rolling Rock
's and
Stride
's) that used video and social media to generate strong marketplace results. Today we invite you to
register
for the third installment in this four-part series, which will take place on September 30, 2009 at 11 am PT.
During the webinar, you'll hear from the agencies and marketers who executed three Effie Award-winning campaigns: Frito-Lay's VP of Marketing and the President of Juniper Park will discuss insights from their
SunChips "Solar Launch" campaign
; The Marketing Arm and AT&T will take us through the
"World's Loudest Pep Rally"
; and DDB Los Angeles's Director of Online and Digital will share lessons from
Activision's "Call of Duty 4 World Leaders" campaign
. The presenters for each of the three case studies will share how they came up with their ideas, brought them to life, and achieved results. As always, they'll be happy to take questions from the audience.
The entire series is free and open to the public. (You can register
here
.) We hope you will find it both educational and useful in thinking about your own clients and brands. You can also check out the
Effie World Channel
on YouTube, where an on-demand version will be posted.
Last month's live broadcast
is already available for replay.
Posted by Kristin Kovner, Industry Marketing Manager
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