Partners Blog
What's new @ Google? Tips and tools for agencies
Upcoming webinars - Financial Services and Healthcare
Wednesday, September 16, 2009
This month our Industry Marketing team will be hosting webinars targeting the Financial Services and Healthcare verticals.
Marketing to the U.S. Hispanic Market Online for Financial Services Advertisers
Recent studies show that the number of Hispanics in the United States will more than double by 2050 and represent nearly 25% of the population if present trends continue.
1
Other studies have also indicated that US Hispanics are going online twice as fast as the general market
2
and are more likely to purchase financial products online than offline.
3
Join our presenters Gabriela Valdes and Amber Shapiro from Latin America Sales who will discuss:
Why US Hispanics represent a strong consumer segment during economic recovery
Best Practices for Financial Services Marketers targeting US Hispanics Online
How Google's US Hispanic team can help you create new revenue streams from this growing market segment
Date: Wednesday, September 23rd 11amPST / 1pmCST / 2pmEST
Register
here
Google's Treatment Centers Research Webinar
Now more than ever, consumers are coming online for health information. Not only are they using the internet to research, but they are also taking actions based on what information they find online. Do you have an online presence? Are you adapting your online strategies to meet your consumers needs?
In a recent study, Google explored how consumers use the internet to select treatment centers. This webinar will cover these findings and walk through best practices for digital marketing for a treatment center. The insights should help you best utilize the Internet and search in your marketing programs.
Date: Tuesday, September 29th 11amPST / 1pmCST / 2pmEST
Event password: Google
Register
here
[1] US Census Bureau
[2] comScore Press Release, April 16, 2009
[3] DoubleClick Performics, "Hispanics/Latinos and Search--Ten Product Categories," conducted with ROI Research, provided to eMarketer, August 19, 2008
Posted by The Agency Ad Solutions Blog Team
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