Partners Blog
What's new @ Google? Tips and tools for agencies
Place Pages now in Placement Performance reports
Monday, November 9, 2009
You may remember that earlier this fall we announced the launch of
Place Pages
for Google Maps, which are web pages for every place in the world. Interested users can find relevant information, photos, directions, and reviews for their favorite places. Users will also see contextually targeted ads, and with the inclusion of Place Pages in
Placement Performance reports
, you'll now have insight into whether your clients' ads appeared on a Place Page and how they performed.
With this update, you can more closely monitor and optimize your clients' campaigns. While placement targeting is not available for Google Maps, you can increase the likelihood of appearing on Place Pages by increasing bids on high-performing keywords or by creating ad groups with highly specific keywords to target Place Pages relevant to your clients' products or businesses.
Posted by Agency Ad Solutions Blog Team
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