Partners Blog
What's new @ Google? Tips and tools for agencies
Place Pages now in Placement Performance reports
Monday, November 9, 2009
You may remember that earlier this fall we announced the launch of
Place Pages
for Google Maps, which are web pages for every place in the world. Interested users can find relevant information, photos, directions, and reviews for their favorite places. Users will also see contextually targeted ads, and with the inclusion of Place Pages in
Placement Performance reports
, you'll now have insight into whether your clients' ads appeared on a Place Page and how they performed.
With this update, you can more closely monitor and optimize your clients' campaigns. While placement targeting is not available for Google Maps, you can increase the likelihood of appearing on Place Pages by increasing bids on high-performing keywords or by creating ad groups with highly specific keywords to target Place Pages relevant to your clients' products or businesses.
Posted by Agency Ad Solutions Blog Team
Place Pages and the Local Business Center
Tuesday, October 6, 2009
If you read the Official Google Blog, you may have seen the announcement of
Place Pages in Google Maps
. If you missed the post, Place Pages are pages with information for every place in the world, from landmarks to cities and everything in between, including, of course, businesses. On the tails of the Place Pages launch, we wanted to remind you that your clients can ensure their Place Page information is accurate by updating their
Local Business Center listings
. If your clients still need some encouragement to add their businesses to the Local Business Center, the video below offers a quick overview of the process and advantages of adding or claiming one's business listing.
(
Click to watch video
)
And you won't want to miss the overview of all the information about your clients' listings now available in the Local Business center, such as impressions, top search queries, and where driving directions requests are coming from.
Posted by the Agency Ad Solutions Blog Team
Signed, sealed, bulk verified
Thursday, September 17, 2009
If your clients use Local Business Listings on Google Maps to drive traffic to their brick and mortar locations, they're probably familiar with the verification process to ensure the accuracy of their listing. Clients with 10 or more business locations can upload their listings via bulk uploads, but in the past couldn't verify bulk uploaded listings. Until now.
Business owners can now verify bulk uploaded listings as well, provided that their bulk uploads satisfy the following requirements:
Accurate and up-to-date data
Minimum of 10 bulk uploaded listings already in business owners'
Local Business Center
account
Full compliance with our
Local Business Center Quality Guidelines
Submitted by the owner of all businesses listed
All businesses have only been submitted by a single user
If your client's bulk uploads check out according to the above list, he or she can
fill out this form
to verify the listings. Remind your clients to update their bulk uploads whenever anything changes, as listings are periodically reviewed and will become unverified if we find they don't meet the requirements. For more information on the
Local Business Center
, check out our
User Guide
.
Posted by Agency Ad Solutions Blog Team
Get local with the Local Business Center newsletter
Monday, August 31, 2009
Have you ever wanted more information about the traffic that your clients' Local Business Listings receive? How many people are seeing their listings? What are people searching for to find them? Wonder no more: You can learn how to use the new Dashboard within the Local Business Center to answer those questions in the inaugural issue of the
Local Business Center newsletter
.
In the newsletter, you'll also find tips and tricks for optimizing your clients' listings, adding driving directions to a website, and more. To subscribe,
log in
to your Local Business Center account and check the box next to "Newsletters" on the Settings tab.
Posted by Agency Ad Solutions Blog Team
Get customers to your clients with the Google directions gadget
Tuesday, July 7, 2009
As Google customers, both you and your clients care that people can find you on the Internet. If your clients have one or more physical locations, it's just as important that customers can find them on the map.
For example, last week I needed directions to a hotel in Sacramento that I had booked for the 4th of July weekend. As I had never been to Sacramento, I was puzzled by the limited directions on the hotel's site - I had no idea whether I was approaching from the North, South, East or West or where the major highways were. What I needed were step-by-step directions from my exact starting point to the hotel that I could easily print and go.
The Google Maps team is excited to tell you about a simple way that you and your clients can add customized directions to your business locations. With the
Google directions gadget
, any website can offer customized door-to-door directions powered by Google Maps. You no longer need to type and update multiple sets of text directions. Let's face it - customers are only looking for directions from their specific location.
Screenshot of collapsed gadget
The gadget allows you to pre-fill the "To" field with one or multiple addresses, a generic zip code or even a specific set of latitude-longitude coordinates. Customers are able to print their directions with a single click. If they would prefer not to drive, the gadget also provides walking and public transit directions.
Screenshot of public transit directions
Take a look at how some organizations like
Legoland California
,
Emeril Lagasse
, and
Harvard University
are using the gadget. Then test and create
your own directions gadget
here. The gadget is currently available in 23 different languages.
For more information on the gadget, visit the
Google Lat Long blog
.
Posted by Julie Zhou, Product Marketing Manager, Google Maps
Get on the map
Friday, February 13, 2009
For clients with a local business presence, being found by customers is crucial to their success. Making sure that your clients are listed on
Google Maps
is a great first step to getting them more traffic from customers. If you're new to helping your clients with their Google Maps presence or need a refresher on the
Local Business Center
and Local Business ads, join us for our Google Maps and Ads webinar on Wednesday, February 18 at 11am PST/2pm EST. You can
register here
, and you'll need the registration password agency1. Once you register, you will receive an event password via email to attend the event. We hope you'll join us!
Posted by Katie Wasilenko, Agency Team
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