Partners Blog
What's new @ Google? Tips and tools for agencies
New search ads formats, an overview
Friday, December 4, 2009
Last week Susan Wojcicki, VP, Product Management, shared an
update
on some of the new search ad formats we've been testing. Knowing that you're knee deep in holiday campaigns and 2010 planning, we wanted to share an overview of these formats with you so that you may consider them for your strategies. As you'll see, each of the new formats aims to provide additional information, delivered in the most useful format (whether it be images, videos, or maps) to help users make better informed decisions.
Ad Sitelinks:
In early November we
launched
Ad Sitelinks, a new AdWords feature that allows you to extend the value of your existing AdWords ads by providing additional links to content deep within your sites.
Product Extensions:
Similar to Ad Sitelinks,
product extensions
enrich existing AdWords ads with additional relevant information - in this case, information on products included in an advertiser's Google Merchant Center account.
Location Extensions:
For advertisers with a brick-and-mortar presence,
Location Extensions
enable them to dynamically attach business addresses to ads.
Comparison Ads:
Comparison Ads
, which are currently being tested by a limited number of advertisers in the mortgage/refinance space, will enable users to specify what they're looking for and compare prices in a single space.
For more information on the new search ad formats, visit the
Official Google Blog
or the
Inside AdWords Blog
.
Posted by Agency Ad Solutions Blog Team
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