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What's new @ Google? Tips and tools for agencies
New Year, New Look for Google for Advertisers
Wednesday, January 13, 2010
The New Year festivities have come and gone, and it's now time to return to the daily grind. To add a little color to the January doldroms, we're pleased to share the newly redesigned
Google for Advertisers
- the central destination for advertisers and their agency partners to understand what it is Google does for advertising.
So what has changed? One big change is the homepage where we now illustrate how Google's tools work together to support the entire value chain of marketing, from
insights
to
creative
to
media
to
measurement and optimization
. We've been calling these areas of focus the "marketing cycle" and we hope it's a clear and lasting way to help advertisers and agencies make sense of how everything they're working on fits with everything we're working on.
Beyond the new homepage, we added fresh content like our
video overview of the Google Content Network
and ways
to stay up-to-date
through twitter, trainings and quick videos. Because we work with partners from around the globe, we're working hard to translate the site into additional languages and create locally-relevant content in other parts of the world. To kick off this effort, we're pleased to introduce our first localized site -
Google for Advertisers UK
.
To check out the new sites, please visit
Google.com/advertisers
or
Google.co.uk/advertisers
. Happy New Year!
Posted by Oliver Deighton, Business Marketing
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