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What's new @ Google? Tips and tools for agencies
Go for the Gold with YouTube
Monday, February 22, 2010
The winter games are in full swing with more than 80 countries vying to take home a medal. From February 12 through the 28th, milions from around the world will be tuning in to see the fierce competition. Viewers are already turning to YouTube for event highlights, interviews, and other great games-related content and will continue to do so over the remaining week of competition. The scale of these events is tremendous with an enormous opportunity for businesses to get in front of a global audience.
It’s not too late to take advantage of these engaged viewers on YouTube! Leverage these quick and easy tactics to get your campaigns running and take home a gold medal for your client:
1.
Enhanced Online Campaigns:
Target YouTube.com and create keyword themes around the events that are relevant to your client. Use 300x250 display ads (Tip: use
Display ad builder
to create high quality ads at no cost).
2. Placement Targeted Campaigns:
Use the
Video targeting tool
to find relevant content on YouTube. With this new tool, you can target video content by video, demographic or interest. Within these campaigns, use text ads, 480x70 and 300x250 ads to capture the attention of users.
Leverage these tactics to place your ads in front of a global audience as they seek out games content and a taste of Vancouver. You too can be in the spotlight during the games without training six hours a day!
Posted by Jennifer Wasson, YouTube Ads Strategist
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