Partners Blog
What's new @ Google? Tips and tools for agencies
This Week in Product Updates, September 22, 2010
Wednesday, September 22, 2010
Every week we’ll be providing a brief update on the latest Google product and feature updates relevant to our agency partners. To see past updates, look for the “
This Week in Product Updates
” label.
When my husband and I adopted our two cats,
Rambo and Chuck Norris
, I half-jokingly gave him
Cats for Dummies
to help him with the adjustment. Little did I know that he would read it cover-to-cover, and implement the training tactics exactly as instructed. What resulted, though, was nothing short of a miracle - cats that don’t scratch furniture.
You may ask, “Why are you telling me this?” Because,
Google just released a “for Dummies” guide
, and if a “for Dummies” guide works for cats, it can surely work for conversions.
In addition, be sure to check out the updates on monthly charging limits for unchanged budgets, a new CPG whitepaper and Google Display Network campaign, and Google Earth’s new website.
Tips of the week
Check out the new "
Improving Online Conversions for Dummies Guide
," which explains how to make sure clients' ads appear for searches most likely to convert to sales. Next, visit the
YouTube Video Tool Box channel
for tips and tricks for creating, improving and running video ads.
Search
Monthly charging limits for unchanged budgets:
Last week we introduced a monthly charging limit for campaigns automatically calculated based on daily budget, and will be rolling it out over the next several weeks. For the complete update, visit the
Inside AdWords Blog
. To learn more about this change, please see our FAQs on the
monthly charging limit
and on
what happens when you change your budget
.
Global roll-out of AdWords Campaign Experiments:
We're pleased to
announce
that AdWords Campaign Experiments (ACE) has begun rolling out globally, and is now supported in the AdWords API. Visit the
Inside AdWords Blog
for the full announcement, as well as the
AdWords API Blog
for a complete update on AdWords API v201008.
Display
Expandable templates now available in Display Ad Builder:
We launched four new expandable templates in Display Ad Builder that allow you and your clients to show off more offers and product information. For more information on Display Ad Builder, visit the
Google Display Network site
, and click
here
to watch a demo.
WATCH THIS SPACE:
We're pleased to share the launch of a new campaign called "
WATCH THIS SPACE
," which talks about our vision for display advertising. Visit the
Official Google Blog
to hear what Neal Mohan, VP of Product Management, has to say about how we're simplifying display advertising, delivering better performance, and opening the display ecosystem. In addition, check out the
campaign's website
to learn more about what's happening in display advertising at Google and what's to come.
TV
Broadcast your business through TV for All contest:
We're pleased to announce the second annual
TV for All contest
, where small & medium businesses have the opportunity to win $25,000 in national advertising with
Google TV Ads
and online video partner sites, including YouTube. The full announcement can be found
here
, and contest rules are at
www.youtube.com/tvforall
.
Reporting & Analytics
Changes to reporting in My Client Center:
For My Client Center users, we're
introducing
a new interface for the Client Reports tab. Visit the
Help Center
for a complete list of updates, and the
Inside AdWords Blog
for additional details on migrating to the new interface.
Industry Resources
Just released - CPG whitepaper on digital shopper marketing
: Google's CPG Marketing team shared the release of a sponsored white paper titled "Clicking Through the Path to Purchase: Best Practices in Digital Shopper Marketing," authored by the In-Store Marketing Institute and in co-sponsorship with the digital shopper agency Catapult. The comprehensive report summarizes the rise of digital and examines various strategies like online couponing, search, social media, product reviews, mobile and more. A copy of the whitepaper is available
here
for download.
New posts from our friends in Google Retail:
Our friends over at the Google Retail Blog released 2 posts this week with valuable data for agencies working with retail clients. First,
see
what role search plays is researching purchases. Then,
learn
what the buzz is about for group buying sites.
In other news
Take a “Trip” to Earth:
Have you been traveling lately? To say, someplace like Earth? If not swing by because we’ve recently released
Google Earth v5.2
, and moved it to a brand new website all its own. The new digs include images, tours, tutorials and more. And, if you are en route, check on the 3D globe from your
mobile phone
.
This Week in Efficiency:
Love the auto completion of texting?
Google Scribe
brings this timesaver to documents. Based on what you’ve already typed, Google Scribe provides related word or phrase completion suggestions. What’s more, the suggestions also indicate correct or popular phrases to use. Interested in getting in on this keystroke saver? Download the
Google Scribe Extension
and find out how to activate the feature
here
.
Posted by Katie Wasilenko, Agency Team
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