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Update to yesterday's post, "Behind the scenes of Weezer's new album launch"
Tuesday, September 21, 2010
Editor's Note: Yesterday's post by guest blogger Ben Patterson of DashGo showed how the creativity of Weezer, combined with the power of YouTube, resulted in a successful album launch (with great traffic for rising artists to boot). Ben also provided details on the reach of this campaign, which he shares with us below:
From a media perspective, DashGo is 100% focused on what is typically called "digital marketing" but I prefer to just call "marketing." The web is where opinions and decisions are made today - especially for content. Reality TV isn't a success until it's "gone viral." Movie studios blame or applaud Twitter for opening weekend box office. Today you have to find an audience, they no longer find you. YouTube and the community of YouTubers offered my client, Weezer, an indie rock band, that opportunity.
Last week, Weezer launched their new album, Hurley. In addition to an untold number of news articles, the YouTube videos with Weezer got over 5 million video views within the first 24 hours. I believe that we were successful because Weezer was willing to step outside a comfort zone and that opened up their music to millions of people. Tracking trends on Twitter and Facebook showed thousands of mentions and tens of thousands of hits to the new Weezer.com. Best of all, the new album Hurley hit the top 10 on iTunes charts and #1 on Amazon MP3.
To see the full story, please visit
yesterday's post
or the
Official YouTube Blog
.
Posted by Serena Satyasai, Marketing Manager
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