List Strategies: Does your current remarketing campaign consist of just a list of all site visitors? Or all site visitors excluding purchasers? By segmenting your lists and tailoring your messages, you can get much better results. We’ll discuss some creative list strategies that will help you think outside the box to expand and improve your remarketing campaigns. Case Studies: Green Mountain Coffee, InterContinental Hotels Group, and BidCactus used smart remarketing strategies and saw big success. Hear about these case studies to gain insights for your own campaigns. Implementation: We’ll review how to set up remarketing in your account by placing pixels on relevant pages and using simple commands to create custom audience segments.