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What's New with Ad Planner? September 2010 edition
Friday, October 22, 2010
We've announced September's list for the
Ad Planner 1000
, a list of the top 1,000 global sites on the web by unique users as measured by
DoubleClick Ad Planner
. The September edition offers annual fall trends as students across the northern hemisphere have returned to school, TV networks release their new shows, and the NFL season kicks off.
As the school year got into full swing, homework and school projects influenced usage of reference sites, such as
reference.com
,
thesaurus.
com
,
wiktionary.org
,
merrian-
webster.com
and
thefreediction
ary.com
.
The return to school did not bode as well for online gaming and entertainment sites as we observed a decline in site traffic with many of them, such as
Battle.net
,
4399.com
,
duowan.com
and
pcgames.com
.
Thanks to the new television season, network sites re-entered the Ad Planner 1000:
nbc.com
at #679,
cbs.com
at #712 and
abc.go.com
at #748.
Tvguide.com
also benefited with enough of an increase to site visitors to crack the list at #820.
In the U.S., football fervor is underway and the biggest beneficiary is
nfl.com
with a whopping 61% increase in unique visitors to their site. However, as playoff contenders emerge in the baseball post-season, the narrowing field of teams to follow seems to have affected
mlb.com
.
For the complete update, visit the
DoubleClick Advertiser Blog
and the
Ad Planner 1000
.
Posted by Agency Ad Solutions Blog Team
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