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There's a perfect ad for everyone.
Wednesday, June 8, 2011
On, Thursday, June 9th, at 9:15AM ET, Neal Mohan, VP of Display Advertising, will deliver his predictions about the next phase of the display advertising revolution, in a keynote at IAB Innovation Days in New York. Tune in for a live stream on google.com/watchthisspace
Summary of the keynote:
Display advertising is going through the biggest change in its history. However, of the billions of display ads users see today, how many do they really love? As an industry, we speak of connecting with consumers, but we focus primarily on targeting, reach, efficiency, DSPs, DMPs and SSPs. While, these technical Innovations are critical to move our industry forward, we need to start focusing more on the experiences we deliver to consumers.
In a world in which ads are becoming optional for users, the key to our industry’s success in future will be delivering ads that people love, remember and share.
The talk, titled "There's a Perfect Ad For Everyone" will stream live starting at 9:15am ET, on
google.com/watchthisspace
(and you can watch it in, well… a display ad).
For those of you on the west coast, a recording will be available shortly after the keynote.
Posted by the Agency Blog team
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