Partners Blog
What's new @ Google? Tips and tools for agencies
YouTube at OMMA Video
Wednesday, June 8, 2011
If you're as excited out about all things digital as we are, then you're probably also excited about Internet Week going on now in New York. We, in particular are looking forward to hearing the latest in the world of online video from the best and the brightest, including our own Baljeet Singh, who is about to deliver the keynote speech at
OMMA Video
. As Senior Product Manager for YouTube advertising, Baljeet has some exciting insights about how online video is getting bigger, smarter, and better. He'll give audiences a view into why online video is increasingly valuable, how it reaches new audiences, and how it gives viewers choice.
Specifically, Baljeet will walk through YouTube's
TrueView
video ads which let users decide whether to watch or skip ads, and unveil First Watch, our latest offering reaching 15M people per day.Not familiar with First Watch? Think of it this way - every advertiser knows that YouTube’s homepage is a great way to reach a massive audience at scale. In fact, a daily reach of 50M impressions in the US, rivaling that of Glee's season premier this Fall. Yet many people don't immediately go to YouTube homepage, or come directly to video watch pages, missing the homepage entirely.
Now with First Watch, advertisers can make sure they capture people coming through the ‘side door’, as they watch their first YouTube video of the day. We developed First Watch as a broad reach opportunity for advertisers to engage with viewers at the start of the video viewing experience. First Watch displays an advertiser's InStream or InVideo ad on the first YouTube partner video a viewer sees.
We're thrilled to see the industry innovating in the online video space, and even more excited to be a part of that by bringing you new ways to reach your audiences. Are you at OMMA Video today? Make sure to ask Baljeet about First Watch or TrueView Video Ads.
Posted by Neha Mandal, YouTube team
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