Partners Blog
What's new @ Google? Tips and tools for agencies
Think Quarterly: new insights and perspectives for our partners
Monday, July 25, 2011
We use research, analysis and insights—from inside and outside Google—to inform our decision-making and our products. We've spoken to a lot of our partners about how to help them access the same insights and conversations that inform our strategies, and today we're announcing a thought experiment for our clients called
Think Quarterly
. It’s intended to be a snapshot of what Google and other industry leaders are thinking about and inspired by today.
The first edition focuses on the broad concept of “innovation” and provides some perspectives on how it's possible to simultaneously lead and change the direction of an industry. We’ve included content from Macy’s CMO Peter Sachse on the future of mobile retail marketing, Ogilvy & Mather’s Russell Davies on the “Internet of Things,” and our very own Amit Singhal on how science fiction is becoming a reality in search.
Our aim with Think Quarterly is to regularly tap our homegrown visionaries, as well as heads of industry, innovators and experts from around the world, to lend their insights and analyses to our partners who are seeking to navigate the ever-changing digital world. We hope you enjoy (and +1) it at
ThinkWithGoogle.com/quarterly
.
Cross-Posted from the Official Google Blog by Susan Wojcicki, Senior Vice President of Advertising
Think with Google: Search Ads Affect Offline Sales
Tuesday, April 5, 2011
Do online search campaigns lead to in-store sales? Controlled studies we call ‘Online to Store’ experiments prove time and again that they do! Check out the video below for results from large advertisers that tested the effects of keyword targeted products and categories, generic keywords and online coupons.
Highlights include in-store sales lift, return on ad spend (15:1 in some cases) and halo effects on overall sales. Understanding the effect of search ads on offline sales is a large part of accurately defining the full value of search campaigns, beyond direct conversion.
Consider these results and continue your own online to store testing.
Posted by Agency Blog Team
Think with Google: What We Learned in 2010
Wednesday, February 2, 2011
It’s no secret that today’s consumer is online more than ever before! In 2010, we conducted over 60 research studies with the help of partners such as Compete & OTX to better understand how consumers are utilizing the web--and to help you reach them! From all of this research, we learned some pretty cool facts. For example, did you know Google provides the most dating site search referrals1? Or that 25% of new vehicle buyers utilize the mobile web during their research process2? Neither did we. Watch this video to see some of the coolest (in our minds!) insights gleaned in 2010!
Sources:
1
Google & Compete Personals Study 2010.
2
Google & Compete Automotive Buy Flow Study 2010.
Posted by Lauren Dale, Marketing Manager, Large Advertisers
An early holiday gift - October Think with Google webinars
Thursday, October 7, 2010
If you're like me, you hate the anticipation of waiting for the holidays to get presents. Well, today's your lucky day, as we have 2 gifts you can use this month -- Think with Google webinars from Consumer Packaged Goods and Consumer Electronics. Enjoy!
ThinkCPG Webinar - Dig Into Data with Ali: Holiday Recipes
Thursday, October 14th, 11amPST/ 1pmCST / 2pmEST
During this webinar we dig deep into Google's search data and uncover the latest recipe search trends, the most searched for recipes during the holidays, how much of this search is coming from meal planners, researchers, and last minute shoppers, examples of brands doing it right, and the huge opportunity to help America dig in this holiday season.
Register
here
Think Holiday 2010 Webinar: Consumer Shopping Intentions
Wednesday, October 20th, 11amPST/ 1pmCST / 2pmEST
During this webinar we will discuss consumers' holiday shopping plans (what, where and when will they purchase?), key shopping dates you don't want to miss, and new strategies for holiday 2010. This webinar is most appropriate for Tech / Consumer Electronic Retail clients, but is open to attendees from all industries.
Register
here
Posted by Agency Ad Solutions Blog Team
Get back in the classroom with "Think with Google" webinars
Thursday, August 12, 2010
Where did the summer go? We're asking ourselves the same question. To help get you excited for the start of fall, we're pleased to announce four upcoming "Think" webinars, brought to you by our Industry Marketing team.
ThinkPersonals with Google - A Date with Google
Tuesday, August 17th at 10amPST / 12pmCST / 1pmEST
This webinar will cover the latest online dating trends and what they mean for your business, how to drive more consumers to your dating site using Google's platform, and optimizing your strategies to take advantage of the latest online dating trends.
Register
here
ThinkHoliday with Google
Tuesday, August 24 at 11amPST/ 1pmCST / 2pmEST
During this webinar will we share findings on the latest consumer shopping trends and discuss key strategies marketers can implement to increase holiday revenue. We will also discuss learnings from holiday 2009, new online trends and recommendations for holiday 2010.
Register
here
ThinkB2B with Google - Engaging your audience at the Zero Moment of Truth
Wednesday, August 25th at 11amPST / 1pmCST / 2pmEST
Join Google for a discussion about the Zero Moment of Truth for B2B and how marketers can effectively & efficiently engage business decision makers at that crucial point in the purchase process.
Register
here
ThinkTravel with Google: Google & O/TX Present - The Traveler's Road to Decision
Wednesday, September 1st at 11amPST / 1pmCST . 2pmEST
Join us for the webinar to learn the most important planning resources for travelers; how behavior differs among leisure, business and affluent travelers; where and why search engines are used in the travel booking process; how travel related use of online video and mobile devices has evolved this year
Register
here
Posted by Agency Ad Solutions Blog Team
Upcoming webinar - have you been Think(ing) about CPG?
Friday, July 16, 2010
Please join us on Thursday, July 22, 2010 for the next ThinkCPG with Google webinar - Case Studies & Learnings for Consumer Packaged Goods.
During this webinar we will learn from three separate case studies as measured through third-party research:
Search Match Market Consortium Study - Food:
What is the offline impact of search advertising when brands take advantage of their search opportunities? What is the impact when they are dark? What is the impact to private label sales?
Presented by:
Debra Eskra, Director of Testing & Media Solutions, SymphonyIRI Group
Quaker Instant Oatmeal Display Case Study:
What kind of impact did the Awaken Your Senses campaign, which was promoted on YouTube and the Google Display Network, have on Quaker Oatmeal and Private Label sales?
Presented by:
Sarah Bild, Marketing Manager, PepsiCo-Quaker Oats
CPG Gfk Benchmark Study from Germany:
How do we evaluate Search and YouTube across all media? How does Search and YouTube ROI stack up against traditional media?
Presented by:
Jens Monsees, Head of Industry for CPG Germany, Google, Inc.
Date: Thursday, July 22, 2010 at 10amPST / 12pmCST / 1pmEST
Click
here
to register
Posted by Jenny Liu, CPG Marketing
We're thinking mobile, are you?
Monday, February 22, 2010
The Internet is going mobile. Every week, tens of millions of people search on Google from their mobile phones and generate hundreds of millions of searches. They're looking for the best local sushi restaurant or a coupon for the store they're standing in front of. Mobile devices allow consumers to have a more personalized online experience, and with mobile ads, you can reach consumers while they're on-the-go.
Please join Google for an upcoming webinar about what we're seeing in the mobile ads space and how to think about incorporating mobile into your marketing strategy.
Specifically, we'll cover how you can:
Understand mobile trends and what they mean for your business
Drive consumer action online and in the store
Optimize your strategies for the mobile platform
Date and Time: March 2, 2010 at 11:00am PST / 1:00pm CST / 2:00pm EST
Register
here
Posted by Leslie Hernandez, B2B Marketing
Kick off 2010 training with ThinkTravel webinar
Monday, January 11, 2010
To kick off the New Year, we're pleased to bring you the next installment in the Think[Industry] webinar series; this webinar will highlight new Google and Compete research on the role the online channel plays in cruise bookers' shopping processes.
On Tuesday, January 19, 2010, Google and Compete will present results from their study into how shoppers research and book cruises, as well as when and how cruisers use search as part of their online travel research, using in-depth online behavioral analysis and data from a recent survey of online cruise shoppers.
The webinar will cover:
Which offline and online resources shoppers use in their cruise research process
How much online content cruise shoppers consume before booking
How search impacts likelihood to book
How queries evolve as shoppers move closer to booking
How search engine usage intensifies when shoppers are ready to book
Date: Tuesday, January 19th at 10amPST / 12pmCST / 1pmEST
Register
here
Posted by Veronica San Luis, Travel Marketing Manager
Think2010 - we've been thinking about you
Wednesday, November 11, 2009
Earlier this fall we
launched
Think2010 - an aggregation of resources highlighting perspectives on the changing face of marketing and strategies to help you prepare for 2010 and beyond.
It's been a few weeks since the Agency Blog team brought you an update on this initiative, so wanted to highlight some of the Think2010 resources now available:
Blog series
- each week the Inside AdWords Blog team will be devoting a post to data, trends and tactics you can use to craft your 2010 strategy. Most recently, it featured an interview with Rick Carpenter from the agency DDB who shared the importance of focusing on the customer. Check out the blog series
here
.
Fast.Forward.
- we're continuing to expand the volume of thought leader videos and consumer trend data on the
Fast.Forward. channel
, a joint effort between Google and the Wharton School. Watch highlights from our Think{Industry} events series (under "Videos" > "Industry") and use The Barometer (accessible from the "Trends" tab) to understand consumer sentiment on a daily basis.
Webinars
- in addition to videos, we wanted to bring you opportunities to hear directly from industry leaders, such as Bonita Stewart, Managing Director US Sales, and Avinash Kaushik, Analytics Evangelist, via in-person webinars. Upcoming events and links to past sessions can be found on the Inside AdWords Blog as well as the Think2010
site
.
Posted by Agency Ad Solutions Blog Team
Upcoming webinars to get you thinking
Friday, October 23, 2009
In the coming weeks Google's marketing teams will be hosting webinars on the DoubleClick Ad Exchange, how to reach physicians online, and planning for 2010.
In reading this and other posts, you're probably thinking, "There's a lot of 'Think' resources out there." You're right! We've got
Think with Google
webinars, focusing on cross-industry research and best practices; Think{Industry} webinars and events, highlighting research and trends to help inform vertical-specific marketing strategies; and
Think2010
, resources to help you get ahead during the recovery. Lots to think about!
Additional details and registration information can be found below.
DoubleClick Ad Exchange Overview
In September, we launched DoubleClick Ad Exchange, an open and transparent marketplace that aggregates buyers and sellers of online display advertising. Join us for a one hour webinar which covers what the Ad Exchange is, how it impacts pricing, inventory and the Google Content Network, and what solution to choose.
Date: Tuesday, October 27, 2009 11:30amPST / 1:30pmCST / 2:30pmEST
Event password: ad
Registration password: agency1
Register
here
ThinkHealth with Google - Connecting with Physicians Online
Google recently conducted a study on how physicians use the Internet, and specifically search, as a part of their clinical practice. Join us for a webinar to review how physicians use the web for health, medical and prescription drug information, which they use to make health decisions. The insights will help you best utilize the Internet and search to adapt marketing programs to target physicians.
Date: Thursday, November 5, 2009 11amPST / 1pmCST / 2pmEST
Register
here
Think2010: Four Winning Moves for 2010
In our ever-changing marketplace, marketers need to thoughtfully plan the moves that will differentiate their offerings, increase competitive advantage, and seize opportunities as the economy recovers. Join us as Bonita Stewart, Managing Director, US Sales, leads a discussion on four winning marketing strategies you can utilize to prepare your business for success in 2010 and beyond.
Date: Tuesday, November 10, 2009 10amPST / 12pmCST / 1pmEST
Register
here
Posted by Agency Ad Solutions Blog Team
Webinar Recap: Using Data to Better Connect with Your Customers
Tuesday, October 13, 2009
Did you miss last week's Think2010 webinar "Using Data to Better Connect with your Customers," or are you interested in reviewing
Avinash Kaushik's
key takeaways? If so, read on for a recap of the presentation:
1. Mine Website Trends
: Utilize
Trends for Websites
and other tools to index clients' performances, identify competitors' strengths, and find untapped opportunities.
2. Analyze the "Database of Intentions"
: Use
Insights for Search
to segment your clients' share of voice, obtain competitive gains, understand how to most effectively target their campaigns, and find out where they should focus their search efforts.
3. Monetize the Long Tail:
Leverage the powerful
Search-based Keyword Tool
to identify your clients' long tail keywords based on their sites' content, and to find additional cost-effective targeted keywords.
4. Identify Relevant Audiences:
Utilize
Ad Planner
to understand the demographic profile and search behavior of site visitors, and that of competitors, to effectively target clients' messages on the Google Content Network to the most relevant audiences.
Most importantly, Avinash's #1 Rule: Make sure that your clients' websites don't stink. What does he mean? Use data to identify fixes (e.g. pay attention to bounce rates) so that customers don't say, in Avinash's own words, "I came, I puked, I left." To learn more about how to improve your clients' web pages, check out this post by Avinash:
Six Tips For Improving High Bounce / Low Conversion Web Pages
.
Visit our Google Business Channel on YouTube to see the
recorded version
.
Interested in more information on the Think2010 series? Visit
our site
to learn more and sign up for the November 10th webinar "Four Winning Moves for 2010."
Posted by Jaime Mayer, Industry Marketing
Charge ahead with Think2010 series
Wednesday, September 30, 2009
With 2010 just around the corner, we've been thinking about what the new year might hold, and are feeling optimistic. We're hoping we can transition from
working with you through the recession
to working with you through a recovery. That's why we're launching the Think2010: Getting Ahead of the Recovery series. For the next few months, the
Inside AdWords Blog
will be devoting a weekly post to looking forward (with links on the Agency Ad Solutions Blog to let you know when a new post is live).
The series will highlight wisdom from Googlers and outsiders alike, and offer opportunities for deeper learning. Over the course of the series you'll see posts on innovation, experimentation, speed, and deeper customer connections -- themes we believe will be critical to 2010 success.
To kick off the series, on October 6th we'll be hosting the webinar “Using Data to Better Connect with Your Customers." Avinash Kaushik will discuss core data sources to have in your 2010 targeting toolkit, and highlight how free tools like Google Trends for Websites, Insights for Search, and Ad Planner can help you be more efficient and confidently make decisions to maximize your return-on-investment.
When: Tuesday, October 6th, 10amPST / 12pmCST / 1pmEST
Register
here
We hope the Think2010: Getting Ahead of the Recovery series will be a good resource to help you charge ahead feeling informed and inspired.
Posted by Laura Adams, Business Marketing
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