Partners Blog
What's new @ Google? Tips and tools for agencies
Study guide for back-to-school sales
Tuesday, July 22, 2008
The
back-to-school
season is rapidly approaching, and although students everywhere may be dreading it, this time of year can bring big sales for online retailers. To help you and your clients make the most of this year's
back-to-school
season, our Retail Team will be holding webinars to cover industry trends, profile demographics of your target audience, and provide tips to reach your clients' key customers.
Each of the hour-long webinars will cover the same material, so feel free to choose the session that fits into your schedule, and register using
either
link below.
Wednesday, July 30, 10:00AM PDT:
Register
Thursday, July 31, 10:00AM PDT:
Register
Posted by Laura Hood, Creative Team
Content network videos on Google Business Channel
Thursday, July 17, 2008
As part of our
Advertiser Education series
on the Google Business Channel, we've recently added videos that can help you answer your clients' questions about Google's content network. For newcomers to the
Google Business Channel
, it's a YouTube channel designed to bring you videos about Google's business solutions.
The
three-part
video series begins with an
introduction to the content network
, and also covers
optimization tips
and
demographic bidding strategies
for the content network.
We hope you'll find these videos helpful in managing your clients' content network campaigns, and you may even want to share them with newer members of your team as training modules. For more information, please feel free to visit the
content network microsite
.
Posted by Cathy Bishop, Creative Team
Introduction to Ad Planner webinar
Tuesday, July 15, 2008
We recently announced the launch of
Google Ad Planner
, a research and media planning tool that provides demographic information about websites, both on and off the Google network. To help answer questions about Ad Planner and to provide an introductory look into how to use it, we'll be holding two webinars this week. Geared towards media planners at agencies, these webinars are free and open to all.
You'll need to register before the webinar using one of the links to the events below. Both sessions will cover the same material, so you'll only need to register for one.
Intro to Ad Planner
Date: July 16, 2008 4:00 – 5:00 pm EST
Link to event
Call-in toll-free number (US/Canada): 866-469-3239
Registration password: agency1
Event number: 573 433 113
Event password: planner1
Intro to Ad Planner
Date: July 18, 2008 2:00 – 3:00 pm EST
Link to event
Call-in toll-free number (US/Canada): 866-469-3239
Registration password: agency1
Event number: 577 712 627
Event password: planner2
Posted by Annie Hsu, Product Team
Looking forward to meeting you
Monday, July 14, 2008
It's always nice to put faces to names, so we're happy to announce the launch of the
AdWords Events page
. This page will be a centralized location for you to find all the conferences, events, and speaker sessions that Google will be attending or sponsoring. Additionally, you'll find links to attend our online webinars as well as our offline AdWords Seminars for Success. Finding the next Google event that's relevant to your agency is as easy as browsing or searching the calendar.
We hope you'll join us for some of these events and continue to use the site as a reference in the future. You'll find it permalinked on this blog, so come back often for the latest updates.
Posted by Christina Hill, Events Team
Join the community: AdWords Help group
Thursday, July 10, 2008
When faced with a question that stumps us, we tend to ask others. The next time you've got an AdWords inquiry, you can pose your question to more than 18,000 members on the
AdWords Help
group, a user-to-user community for AdWords advertisers.
In this community forum, active since August 2005, a wide variety of AdWords advertisers ask and answer questions, share their knowledge and offer useful tips. Although the focus is on members assisting each other, the AdWords team also contributes as well. You'll see their posts marked with a small 'G' icon.
If this sounds like a place you'd like to visit, ask questions, share your own knowledge, or direct your clients as a self-service resource, we'd be pleased to have you. You'll find the
AdWords Help
group on Google Groups,
right here
. Anyone may browse to their heart's content without joining the group, although a free and easy membership is needed in order to post.
We hope to see you there.
Posted by Alla Tolchinsky, AdWords Team
AdWords Editor webinar on Google Business Channel
Tuesday, July 8, 2008
If you weren't able to attend our webinar on June 10 about
AdWords Editor
- our free application for managing and making bulk changes to your ad campaigns - not to worry. You can watch the
recorded version
that's now available on the
Google Business Channel
. The hour-long webinar session is geared towards experienced users of AdWords Editor, as it covers the new features available in version 6.0 as well as advanced use cases for the tool. Check it out if you want to brush up on your knowledge or want to get more acquainted with version 6.0.
Posted by Cathy Bishop, Creative Team
Optimization 101, part 3 in a series
Tuesday, July 1, 2008
In this series, we've covered the
basics of a strong content campaign
and the
use of negative keywords
. Now let's take a look at how to improve the performance of an existing campaign.
Our first stop for data is almost always the
Placement Performance report
(PPR). The report provides site-by-site performance metrics – including clicks, impressions, cost, and conversion data – for domains or URLs on Google's content network where your ads have appeared. With this data, you can identify the specific sites and placements in the content network that are meeting your ROI objectives, and focus on those areas.
Here are some tips for using the Placement Performance report:
Run the Placement Performance report at the URL level, not the domain level. Remember your ads are contextually-matched to specific pages within a domain.
Too much data? The ‘Advanced Settings’ section of the Report Center can help.
Filter the data you receive to only include the metrics you want to see. For example, you can filter your results to see only the sites that got more than 100 impressions, with a CTR above 0.05%, and a conversion rate above zero. Use the dropdown menu to set these restrictions.
Sort it out. Locate the sites that stand out from the rest – whether it’s the highest cost or the fewest conversions. Sort the data in your report by the metrics that matter to you so you can quickly identify which sites are strong performers.
Use
site and category exclusion
to prevent your ads from showing on the sites that are not performing well for you, as indicated by the report.
Use
placement targeting
to show your ads on sites that convert well for you. With CPM and CPC pricing available, you can choose the option that best meets your goals.
For more tips on running Placement Performance reports, visit our
Help Center
.
Posted by Alice Lin, Danh Ly, and Thu Nguyen, Optimization Specialists
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