Partners Blog
What's new @ Google? Tips and tools for agencies
Using ads services with new Google Account security features
Friday, February 11, 2011
We recently
announced
an advanced opt-in 2-step verification process to help make your Google Accounts significantly more secure.
2-step verification
adds an extra layer of security to your Google Account by requiring unique “verification codes” in addition to your username and password at sign-in. This means that if your password is stolen, you still have an extra line of defense against a potential hijacker.
If you opt to use 2-step verification, when you log into your Google AdWords account, you’ll enter a code obtained through your phone in addition to your usual password when you sign in.
If your Google Account is associated with other Google products, such as the AdWords API or AdWords Editor, you may need to enter an application-specific password instead of your regular account password when you sign in to these specific services. This is because certain applications aren’t designed to prompt for a code in addition to a password.
To create an application-specific password, click on "
Authorizing applications & sites
" on your
Account Settings
page.
Under the application-specific passwords section, provide a name for the application you wish to generate a password for, for example “AdWords Editor - Desktop”.
Here’s what the generated password looks like:
To learn more about application-specific passwords, visit the
Google Accounts Help Center
and
AdWords Editor Help Center
. Please visit the
Official Google Blog
for the complete announcement.
Posted by Katie Wasilenko, Agency Team
Upcoming webinars - Remarketing strategies and reaching Hispanics
Wednesday, February 9, 2011
Remarketing on the Google Display Network: Optimizing & Maximizing your Current Strategies
Tuesday, February 15th at 11amPST / 1pmCST / 2pmEST
The Google Remarketing Team invites you to our next optimization webinar:
Optimizing & Maximizing your Current Strategies
. Building on the strategies discussed during our
Remarketing Optimization and Advanced Strategies
webinar, this session will expand into 'maximization'--how to ensure you're reaching as many people as possible and taking full advantage of your web traffic.
Features of the webinar will include:
Maximization: Ensure you're reaching all of the users on your lists.
Optimization: Learn how to ensure you are getting the most effective ROI from your campaigns.
Case Studies/List Strategies: Hear how others in your industry are achieving great results from remarketing.
Click
here
to register. As a refresher or if you missed the Advanced Strategies webinar, you can view it
here
.
Connecting with US Hispanics Online
Wednesday, February 16th at 10am PST / 12pmCST / 1pmEST
Google is pleased to present "Connecting with US Hispanics Online," which will explore how marketers can reach US Hispanics online in culturally relevant ways. You'll gain insights to help you plan search, social, video and mobile marketing programs to directly connect with this vibrant demographic. The webinar will include:
Highlights from Google's new primary research report: The 4 Truths about US Hispanics & Digital
Specific strategies you can implement immediate to target the US Hispanic audience online
Click
here
to register.
Posted by Agency Ad Solutions Blog Team
Tips and tricks for Financial Services advertisers
Friday, February 4, 2011
Our friends over at the
Small Business Blog
asked the AdWords Team Managers to provide tips and tricks for online advertising within particular industries. Over the next few weeks, they’ll feature these guest posts, beginning with advertising within the Financial Services industry. Payton Dobbs, the Financial Services Team Manager, shared his thoughts on the importance of industry expertise, brand management, online customer engagement and consumer-driven strategies for the Financial Services Industry.
Visit the
Small Business Blog
to read more.
Posted by Agency Ad Solutions Blog Team
Join us on February 10, 2011 at 1:05pm EST for Google’s Think Mobile Event Live Stream
Thursday, February 3, 2011
The rise of the mobile web is driving one of the most dramatic consumer behavior transformations in history. Billions of people are using their smartphones to search for information, consume news, watch video, interact through social networks and engage with advertising every day. So, what does this mean for mobile marketing?
Tune in and find out what Mary Meeker, Partner at Kleiner Perkins, Google’s Dennis Woodside, SVP of Americas Operations, and Jason Spero, Head of Americas Mobile Advertising have to say about the future of mobile and what marketers can do to better connect with the mobilized, modern consumer.
The live stream will start on February 10, 2011 at 1:05pm EST and you’ll be able to watch from your desktop computer or from your mobile device. Please register for this virtual event by visiting the
Think Mobile Live Stream page
.
Following us on
Twitter
? Use the
#thinkmobile
hashtag as you are watching the event.
Posted by Suzanne Mumford, Product Marketing Manger
Deadline approaching for submissions to TED’s Ads Worth Spreading Challenge!
Thursday, February 3, 2011
Earlier in December, YouTube
announced
that it is teaming up with TED’s
Ads Worth Spreading
challenge, which will reward advertisers for innovation, intelligence, authenticity, humor, and craft. With less than one week to deadline, TED is making a final call for submissions to the Ads Worth Spreading challenge -- an initiative to find, recognize and reward campaigns that people want to watch and to share.
Whether you’re a well-heeled creative professional or an indie media whiz, if you’ve created a piece every bit as compelling as your favorite TED talk,
submit your entry here
by Monday, February 7. If you’ve recently seen work that inspires you, nudge its creators to do the same.
TED is looking for a range of submissions. Yours might be:
a beautifully produced, :60 cinematic TV spot for a top brand
a long-form 3-minute video too long for network but perfect for online
a spec spot that has a hugely compelling idea or new use of technology
an online video of your CEO giving a short, TED-like talk about your company's idea to change the world
a PSA that makes you cry and click Share
The 10 best campaigns will be announced on the main stage at TED2011 in Long Beach, get incredible exposure on YouTube's home page and spend a week on TED.com as post-roll. One member of each winning team will spend a day at TED2011 in Long Beach and attend an exclusive celebration in March in New York, thrown through the generous support of YouTube. For more information, visit
Ads Worth Spreading on TED.com
.
Posted by Mark Sabec, YouTube Product Marketing Manager, recently watched
Life In A Day
at the
2011 Sundance Film Festival
Think with Google: What We Learned in 2010
Wednesday, February 2, 2011
It’s no secret that today’s consumer is online more than ever before! In 2010, we conducted over 60 research studies with the help of partners such as Compete & OTX to better understand how consumers are utilizing the web--and to help you reach them! From all of this research, we learned some pretty cool facts. For example, did you know Google provides the most dating site search referrals1? Or that 25% of new vehicle buyers utilize the mobile web during their research process2? Neither did we. Watch this video to see some of the coolest (in our minds!) insights gleaned in 2010!
Sources:
1
Google & Compete Personals Study 2010.
2
Google & Compete Automotive Buy Flow Study 2010.
Posted by Lauren Dale, Marketing Manager, Large Advertisers
AdWords Policy updates and auditing plans for third parties
Tuesday, February 1, 2011
Accountability is a core principle of AdWords. In order to improve advertisers' experience, we’re making changes to AdWords policies so that advertisers working with third-party partners understand how AdWords is performing for them and know what to expect from third parties. We believe that focusing on what's best for the advertiser is ultimately the best long-term course for third parties working with AdWords.
In
July
and
December
2010, we communicated a number of changes to the way third parties should provide reports and information about AdWords to their clients, including a
disclosure document
that should be shared by all third parties that have 80 percent of their advertisers spending less than $1,000 per month.
Today we want to inform you that we’ve updated AdWords policies with a
third-party policy section
that includes above reporting and disclosure requirements. We’ve also clarified enforcement and non-compliance handling, as well as let advertisers know how to contact us if they have any complaints about third parties. See an
overview of Google third-party programs
.
We believe that most agencies, resellers and other third parties that sell AdWords already meet these policies and will need to make minimal or no changes to their systems. Proactive audits for selected third parties will start on April 1st 2011, although you are strongly encouraged to start complying with these requirements today. Note that we will continue to investigate any complaints and take appropriate actions.
For advertisers, we have updated the AdWords Help Center to provide
information and links to applicable third party policies
. Should you encounter a third party partner in violation of our policies, you can notify us via the AdWords Help Center “Contact Us” form
here
.
We hope this provides third parties and advertisers with clarity on the policies AdWords third party partners must adhere to, and offers sufficient information on Google third party requirements. We believe that these new requirements will ensure that every advertiser that works with a third party partner understands their value and has a great experience.
Posted by Katie Wasilenko, Agency Team
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