Partners Blog
What's new @ Google? Tips and tools for agencies
Holiday Campaign Countdown - Think with Google: Consumer Intentions for Holiday 2009
Tuesday, October 13, 2009
Helping your clients attract the right consumers this holiday season will be more important than ever, which is why for the third installment of the Holiday Campaign Countdown series, we'd like to invite you to the webinar "Think with Google: Consumer Intentions for Holiday 2009."
Join us as we share findings from new research on consumer plans for the 2009 holiday season and strategies agencies and marketers can take to better target and reach their customers.
During the webinar, we will discuss:
How consumer behavior has changed and how shopping habits look headed into the holiday season
What changing consumer behavior means for your search and online marketing strategies
Recommendations for how to effectively target your audience
Details:
Tuesday, October 20th 2009
11amPST / 1pmCST / 2pmEST
Register
here
Posted by Eric Lopez, Retail Marketing
Webinar Recap: Using Data to Better Connect with Your Customers
Tuesday, October 13, 2009
Did you miss last week's Think2010 webinar "Using Data to Better Connect with your Customers," or are you interested in reviewing
Avinash Kaushik's
key takeaways? If so, read on for a recap of the presentation:
1. Mine Website Trends
: Utilize
Trends for Websites
and other tools to index clients' performances, identify competitors' strengths, and find untapped opportunities.
2. Analyze the "Database of Intentions"
: Use
Insights for Search
to segment your clients' share of voice, obtain competitive gains, understand how to most effectively target their campaigns, and find out where they should focus their search efforts.
3. Monetize the Long Tail:
Leverage the powerful
Search-based Keyword Tool
to identify your clients' long tail keywords based on their sites' content, and to find additional cost-effective targeted keywords.
4. Identify Relevant Audiences:
Utilize
Ad Planner
to understand the demographic profile and search behavior of site visitors, and that of competitors, to effectively target clients' messages on the Google Content Network to the most relevant audiences.
Most importantly, Avinash's #1 Rule: Make sure that your clients' websites don't stink. What does he mean? Use data to identify fixes (e.g. pay attention to bounce rates) so that customers don't say, in Avinash's own words, "I came, I puked, I left." To learn more about how to improve your clients' web pages, check out this post by Avinash:
Six Tips For Improving High Bounce / Low Conversion Web Pages
.
Visit our Google Business Channel on YouTube to see the
recorded version
.
Interested in more information on the Think2010 series? Visit
our site
to learn more and sign up for the November 10th webinar "Four Winning Moves for 2010."
Posted by Jaime Mayer, Industry Marketing
New resource for agencies - Google AgencyLand
Monday, October 12, 2009
We've heard from you (our agency and third-party partners) that you want learning materials and marketing resources to stay on the cutting edge of digital media and to help you manage your clients' accounts. You also told us that you'd like a range of resources for different roles and skill levels, and to have everything live in one place. We agree, and thanks for the feedback!
We took this input to the drawing board, and developed
Google AgencyLand
, a learning and resource platform to help you stay current on digital media, and plan, execute, and manage advertising campaigns using Google solutions.
We could tell you all about the features of AgencyLand, but we thought you might want to hear about them from other agencies who are using it every day. Check out this video to learn how Starcom MediaVest Group, RocketClicks and Ai Media Group are using AgencyLand and its selection of on-demand courses, live webinars, and downloadable resources.
(
Click to watch video
)
Google AgencyLand originally launched in March 2009 to a limited number of agencies. Using feedback from our beta testers, we've spent the last few months improving the content and layout of the platform. We are pleased to now offer this resource to agencies and third parties in the United States and Canada. To request an invitation, visit
www.google.com/agencyland/
.
Note: Google AgencyLand is only available to agencies and third parties in the United States and Canada that manage Google media spend for clients. If you manage your advertising in-house, please visit the
Google AdWords Help Center
for additional product information and learning resources.
Posted by Jason Shafton, Google AgencyLand Marketing
Tools, tours, and content strategies with Google at ad:tech
Friday, October 9, 2009
Coming to
ad:tech New York
? So are we! We're organizing a number of sessions at ad:tech and its partner conference,
Content Revenue Strategies (CRS)
, to help agencies get more out of their search and display spend with Google. Here's the lowdown:
The Google Ads Factory Tour, 11/4/09-11/5/09
The Factory Tour consists of two days of live workshops at ad:tech NY designed to provide you with a comprehensive overview of Google's latest measurement and optimization tools. You'll hear directly from the Google ads team, and walk away with practical tips you can immediately use to improve search and display performance.
The first day will focus on optimizing search and display campaigns. We'll spend the morning highlighting recently released AdWords search optimization tools such as the Opportunities tab and Bid Simulator, and in the afternoon we'll take you through effective optimization techniques for text and display campaigns on the Google Content Network.
The second day we'll expand our scope to cover measurement tools such as Google Analytics and Website Optimizer, search ads quality, and advertising strategies for local and mobile campaigns.
The Factory Tour is open to all exhibit hall and conference passholders.
Content Revenue Strategies, 11/5/09
Formerly known as ADSPACE, CRS is the first and only expo dedicated to AdSense and contextual advertising. CRS will take place alongside ad:tech New York and offers sessions tailored to advertisers as well as small and medium sized publishers. Here you can attend sessions designed to help your clients maximize their performance on the Google Content Network and on emerging blog, video and social media networks.
Additionally, a team of AdWords and AdSense optimizers will be present at the conference to meet you and answer your questions. You can stop by our Optimization Lounge to receive customized performance tips for your clients' campaigns, as well as share your product feedback and suggestions.
Both CRS and the Google Ads Factory Tour will be held in the Javits Center along with the rest of ad:tech NY. We recommend you
register ahead of time
to save on admission fees. Enter the promotional code
20EXNY9
to receive 20% off an ad:tech full conference pass. If you're only attending CRS, enter the code
CRSGoogle
to receive $100 off the price of your CRS conference pass.
Hope to see you next month in NYC!
Posted by Devin Sandoz, Product Marketing Manager
Fall 2009 Analytics & Website Optimizer Seminars - from sea to shining sea...and across the sea
Friday, October 9, 2009
We're pleased to share our fall 2009 schedule for Google Analytics and Google Website Optimizer Seminars for Success.
Seminars for Success cater to a range of skill levels, and can help you meet your goals through in-person instruction and live examples. They are led by Google Analytics and Google Website Optimizer Authorized Consultants who are responsible for some of the most sophisticated Google Analytics implementations to date and have experience working with customers of every skill level.
In the United States, we'll be hosting both Analytics and Website Optimizer sessions in
Chicago, IL
(October 28-30);
Berkeley, CA
(November 4-6);
Seattle, WA
(November 18-20); and
Phoenix, AZ
(December 9-11). We'll have an additional Analytics session in
Charlotte, NC
(December 9-10).
We'll also be hosting sessions abroad in
Melbourne, Australia
(October 22-23) and
Glasgow, Scotland
(November 16-17).
For additional information and a complete calendar, click on the city names above or visit the
Google Analytics Blog
.
Posted by Eva Woo, Product Marketing Manager
Place Pages and the Local Business Center
Tuesday, October 6, 2009
If you read the Official Google Blog, you may have seen the announcement of
Place Pages in Google Maps
. If you missed the post, Place Pages are pages with information for every place in the world, from landmarks to cities and everything in between, including, of course, businesses. On the tails of the Place Pages launch, we wanted to remind you that your clients can ensure their Place Page information is accurate by updating their
Local Business Center listings
. If your clients still need some encouragement to add their businesses to the Local Business Center, the video below offers a quick overview of the process and advantages of adding or claiming one's business listing.
(
Click to watch video
)
And you won't want to miss the overview of all the information about your clients' listings now available in the Local Business center, such as impressions, top search queries, and where driving directions requests are coming from.
Posted by the Agency Ad Solutions Blog Team
Advertising Week 2009: Highlights From the Big Apple
Thursday, October 1, 2009
Last week was
Advertising Week
, New York City's annual gathering of Mad Men and media mavens from across the globe. Here are some highlights from Google and YouTube's participation during the week:
87 cool things... to do with YouTube & Google
. As we highlighted in
last week's blog post
, Andy Berndt, Managing Director of the Google Creative Lab, and Tom Uglow, a Creative Lead in the Lab, took the stage on Monday to
present 87 cool applications of Google and YouTube tools
. While Google and YouTube create tools and platforms, marketers and agencies are the actual architects of their visions. Andy highlighted
mashups
and
annotations
, as well as experiments with data usage. Flip through Andy's
list
and see which examples spark an idea for your client or brand.
Rock on.
On Tuesday evening, we hosted 700 agency guests at the
YouTube Battle of the Ad Bands
. After 20,000 votes and video views from the advertising community on the
first-ever YouTube Advertising Week channel
, six finalists took to the stage. For the second year in a row, McCann Erickson took home the trophy.
Social Media for Social Change.
Later in the week, we co-sponsored a social media panel with the Ad Council. Suzie Reider, YouTube's head of advertising sales and marketing, led a discussion around how innovative thinkers are using social media for the benefit of the global community. The panelists covered everything from
Charity Water
's use of
user-generated videos
to R/GA's national public service advertising campaign with The Ad Council,
"That's Not Cool."
In a week filled with talk about ad spend and metrics, this panel showed the larger, global potential for these new media. (You can view the panel in its entirety on
Fast.Forward.'s
YouTube channel.)
The End of Digital Media?
At the
IAB's MIXX conference
Google's President of Global Sales and Business Development, Nikesh Aurora, took the floor to speak about the future. During his keynote, he made some predictions: (1) Everything will be localized down to you. Personalization will be the norm, as in this
augmented reality application
. (2) We'll contribute to the creation of new generations of information. We're now creating new types of information that simply couldn't exist in an analog world -- and they'll all live online. (3)
Marketing is the new finance
. Data will drive intelligent marketing decisions across media. (4) All advertising will be engaging. "Digital Marketing" will be a redundant, dead term. In the future, all marketing will be digital, personal, engaging, and measurable.
Check out more highlights from the week on the "More" section of the official
Advertising Week YouTube Channel
. Hope to see you next year!
Posted by Kristin Kovner, Industry Marketing
Labels
Account Manager
88
Account Planner
100
Ad Planner
21
AdWords Editor
23
Analytics
38
Case study
44
Coffee break with clients
5
Creative/Production
39
Display
42
DoubleClick
40
Google Display Network
47
Google Media Solutions Series
4
Holiday
16
Industry Resources
114
Local Marketing
9
Media Buyer
71
Media Planner
108
Mobile
42
Optimization
63
Quality Score
13
Search Specialist
133
Tools
94
Training
141
YouTube
51
Archive
March
( 2 )
December
( 4 )
November
( 1 )
October
( 3 )
September
( 2 )
August
( 2 )
July
( 4 )
June
( 4 )
May
( 3 )
March
( 2 )
February
( 1 )
January
( 2 )
December
( 1 )
October
( 1 )
August
( 1 )
July
( 1 )
June
( 3 )
May
( 3 )
April
( 2 )
March
( 2 )
February
( 3 )
December
( 1 )
November
( 2 )
October
( 2 )
September
( 1 )
July
( 1 )
June
( 4 )
May
( 1 )
April
( 1 )
February
( 1 )
December
( 2 )
November
( 4 )
September
( 1 )
August
( 2 )
July
( 3 )
June
( 5 )
May
( 6 )
April
( 5 )
March
( 7 )
February
( 5 )
January
( 1 )
December
( 8 )
November
( 4 )
October
( 8 )
September
( 3 )
August
( 8 )
July
( 6 )
June
( 5 )
May
( 8 )
April
( 8 )
March
( 7 )
February
( 4 )
January
( 2 )
December
( 5 )
November
( 3 )
October
( 4 )
September
( 3 )
August
( 5 )
July
( 2 )
June
( 6 )
May
( 11 )
April
( 3 )
March
( 8 )
February
( 4 )
January
( 6 )
December
( 6 )
November
( 5 )
October
( 9 )
September
( 10 )
August
( 8 )
July
( 4 )
June
( 10 )
May
( 6 )
April
( 9 )
March
( 7 )
February
( 4 )
January
( 3 )
December
( 4 )
November
( 9 )
October
( 6 )
September
( 3 )
August
( 7 )
July
( 6 )
June
( 17 )
May
( 9 )
April
( 11 )
March
( 17 )
February
( 12 )
January
( 8 )
December
( 8 )
November
( 12 )
October
( 16 )
September
( 18 )
August
( 16 )
July
( 10 )
June
( 10 )
May
( 7 )
April
( 9 )
March
( 10 )
February
( 11 )
January
( 5 )
December
( 11 )
November
( 11 )
October
( 19 )
September
( 14 )
August
( 14 )
July
( 18 )
June
( 15 )
May
( 13 )
April
( 12 )
March
( 11 )
February
( 7 )
January
( 8 )
December
( 8 )
November
( 5 )
October
( 8 )
September
( 8 )
August
( 8 )
July
( 9 )
June
( 12 )
May
( 10 )
April
( 9 )
March
( 5 )
Feed
