Partners Blog
What's new @ Google? Tips and tools for agencies
Tune in to the TV Ads YouTube channel
Wednesday, August 27, 2008
Google TV Ads recently joined the YouTube community with its own
YouTube channel
, and it's a great resource to explore if you have clients interested in television advertising. Take some time to check out the channel and you'll find:
Instructional videos such as an
introduction
to Google TV Ads and
tutorials
on how to create ads using Final Cut Pro and Vegas
Real examples
of Google TV ads created through the Ad Creation Marketplace
Testimonials from clients who have used the Ad Creation Marketplace
Success stories
from clients who've achieved strong results with Google TV Ads
While you're on the site, don't miss the newest success stories from independent media agency
Carat
and credit management firm
TransUnion Interactive
. Happy viewing!
Posted by Cathy Bishop, Creative Team
Optimizing in AdWords Editor webinar
Wednesday, August 20, 2008
The AdWords Editor Team will be hosting an 'Optimizing in AdWords Editor' webinar on Thursday, September 11 at 10am PDT. The session will cover AdWords Editor tips and tricks related to the following topics:
ROI best practices
Improving and maintaining account health
Using different ad formats
This webinar is geared towards AdWords Editor power users or those who have attended our
Advanced Editor Webinar
. You can
register here
, or join the session at its start time by using the 'Join Event Now' entry field on the same page.
Posted by Lindsey Wall, Agency Team and Kerrie Lenhart, Product Team
New Consumer Technology Newsletter
Monday, August 18, 2008
If you're looking for more ways to help your clients get ready for the holidays, check out the latest issue of the
Consumer Technology Industry Newsletter
(which you may remember as the Tech B2C Industry Newsletter).
Although it's intended for advertisers who sell consumer electronics, software, hardware and other technology-related products and services, the newsletter also provides helpful and beneficial tips you can apply to your clients' campaigns that span other industries. Highlights from this issue include a feature on ad text A/B testing and a holiday prep guide, complete with tips and a checklist.
If you or your clients would like to receive this newsletter in the future, please let us know at
consumertech-newsletter@
google.com
.
Posted by Ashley Kibler, Creative Team
While you're in town...
Thursday, August 14, 2008
For those of you planning on attending
SES San Jose
next week (August 18-22), we want to make sure you mark your calendars for the events Google will be hosting:
What's new with Google Analytics and Website Optimizer?
Tuesday, August 19, 2:45pm - 3:45pm
Join Avinash Kaushik, Product Evangelist, and Tom Leung, Business Product Manager, as they discuss the latest updates to Google Analytics and Website Optimizer. You'll also learn effective ways to use these tools to improve your site navigability and ROI. See the full session details on the SES San Jose
agenda
.
Google Dance
Tuesday, August 19, 7pm - 11pm
Glow in the dark with us at the Google Dance, where you'll be able to demo Google's latest products, snack on some tasty treats, and, of course, dance.
Register here
.
Last but not least, come by the Google booth at any time during the conference to say hi, ask questions, and meet some Googlers. See you in San Jose!
Posted by Helen Chou, Agency Team
Unwrapped: Upcoming holiday webinars
Wednesday, August 13, 2008
Although the weather's still warm, the holidays will be here before we know it. To help you prepare for the winter rush, we'll be holding a series of three webinars to cover planning strategies, targeted methods for reaching your audience, and key ways to streamline purchases and evaluate your success this holiday season. The sessions are:
Setting the Stage: Make the Most of the Holiday Season
Wednesday, August 27, 10:00am PDT
Expanding Reach: Find Your Target Audience
Wednesday, September 3, 10:00am PDT
Analyze & Simplify: Measure Success & Streamline the Buying Process
Wednesday, September 10, 10:00am PDT
For more details about the webinars and full registration instructions, please visit our
Unwrapped: Retail Holiday Guide website
. We hope you can join us!
Posted by Cathy Bishop, Creative Team
New Travel Industry Newsletter
Thursday, August 7, 2008
Our fleet of newsletters has recently grown with the launch of the
Travel Industry Newsletter
, which is designed for advertisers selling travel services and products.
Online travel spending will represent 35 percent of all travel revenue in 2008,
1
so to help you take advantage of this trend, the latest issue of our newsletter will explore how to increase your clients' business exposure with Google Maps and provide optimization advice for strong keywords and landing pages. You'll also discover ways to engage customers through vivid ad formats and stay informed with the new
Travel Industry Knowledge Center
, a centralized location for tips, success stories and relevant news.
If you'd like to receive upcoming Travel Industry Newsletters, please let us know at
travel-newsletter@google.com
.
[1] JupiterResearch, US Online Travel Consumer Survey, May 2008
Posted by Cathy Bishop, Creative Team
Quick and easy ad group creation
Monday, August 4, 2008
Keyword lists can be like people: some are highly organized; some are not. An organized account is easier to manage and target effectively, so the next time you find yourself faced with a long list of disparate keywords that need to be broken into different ad groups, try using the
Keyword Grouper
tool in
AdWords Editor
.
You'll find the Keyword Grouper tool located in the Tools menu of AdWords Editor. To use it, select the keywords in a campaign that you wish to organize, and the tool will generate common themes based on those keywords. AdWords Editor will then give you the option to create new ad groups from those themes, and will move the corresponding keywords into the new ad groups. You'll be able to see the proposed ad groups before you save any changes, so test it out for yourself.
Visit our Help Center for more tips on
organizing your account
and AdWords Editor's
features and functionality
.
Posted by Bill Yancey, Agency Team
Google Ad Planner feature update
Friday, August 1, 2008
About a month ago we launched
Google Ad Planner
, a free media planning tool to help you define and reach your target demographics by identifying the websites they're likely to visit. We're all ears when it comes to feedback, and have incorporated some key points that we've been hearing from you. Here's what you'll find with our first set of updates:
New metrics and data
We've added additional metrics for site visitation including average time on site, total visits, and average visits per visitor. These metrics can be useful in understanding how engaged users are with a particular site. In addition, we've upgraded our content categorization algorithms and have improved content category labels. If you find a mislabeled site, please
let us know
.
Direct-add functionality
If you have an idea about some sites you'd like to include in your media plan, you can now add them directly to your plan rather than having to locate them using the research function.
In-plan indicator
The research tab in Google Ad Planner now indicates the sites that are already in your media plan, to help prevent sites from being added multiple times.
If you haven't tried Google Ad Planner yet, you can
sign up here
, and as always,
let us know
your thoughts.
Update as of August 6:
We've also added new metrics on the research site list to show reach and unique visitors for your defined audience.
Posted by Wayne Lin, Product Manager
Labels
Account Manager
88
Account Planner
100
Ad Planner
21
AdWords Editor
23
Analytics
38
Case study
44
Coffee break with clients
5
Creative/Production
39
Display
42
DoubleClick
40
Google Display Network
47
Google Media Solutions Series
4
Holiday
16
Industry Resources
114
Local Marketing
9
Media Buyer
71
Media Planner
108
Mobile
42
Optimization
63
Quality Score
13
Search Specialist
133
Tools
94
Training
141
YouTube
51
Archive
March
( 2 )
December
( 4 )
November
( 1 )
October
( 3 )
September
( 2 )
August
( 2 )
July
( 4 )
June
( 4 )
May
( 3 )
March
( 2 )
February
( 1 )
January
( 2 )
December
( 1 )
October
( 1 )
August
( 1 )
July
( 1 )
June
( 3 )
May
( 3 )
April
( 2 )
March
( 2 )
February
( 3 )
December
( 1 )
November
( 2 )
October
( 2 )
September
( 1 )
July
( 1 )
June
( 4 )
May
( 1 )
April
( 1 )
February
( 1 )
December
( 2 )
November
( 4 )
September
( 1 )
August
( 2 )
July
( 3 )
June
( 5 )
May
( 6 )
April
( 5 )
March
( 7 )
February
( 5 )
January
( 1 )
December
( 8 )
November
( 4 )
October
( 8 )
September
( 3 )
August
( 8 )
July
( 6 )
June
( 5 )
May
( 8 )
April
( 8 )
March
( 7 )
February
( 4 )
January
( 2 )
December
( 5 )
November
( 3 )
October
( 4 )
September
( 3 )
August
( 5 )
July
( 2 )
June
( 6 )
May
( 11 )
April
( 3 )
March
( 8 )
February
( 4 )
January
( 6 )
December
( 6 )
November
( 5 )
October
( 9 )
September
( 10 )
August
( 8 )
July
( 4 )
June
( 10 )
May
( 6 )
April
( 9 )
March
( 7 )
February
( 4 )
January
( 3 )
December
( 4 )
November
( 9 )
October
( 6 )
September
( 3 )
August
( 7 )
July
( 6 )
June
( 17 )
May
( 9 )
April
( 11 )
March
( 17 )
February
( 12 )
January
( 8 )
December
( 8 )
November
( 12 )
October
( 16 )
September
( 18 )
August
( 16 )
July
( 10 )
June
( 10 )
May
( 7 )
April
( 9 )
March
( 10 )
February
( 11 )
January
( 5 )
December
( 11 )
November
( 11 )
October
( 19 )
September
( 14 )
August
( 14 )
July
( 18 )
June
( 15 )
May
( 13 )
April
( 12 )
March
( 11 )
February
( 7 )
January
( 8 )
December
( 8 )
November
( 5 )
October
( 8 )
September
( 8 )
August
( 8 )
July
( 9 )
June
( 12 )
May
( 10 )
April
( 9 )
March
( 5 )
Feed
