Google Partners Blog: September 2010

This Week in Product Updates, September 30, 2010

Thursday, September 30, 2010

Every week we’ll be providing a brief update on the latest Google product and feature updates relevant to our agency partners. To see past updates, look for the “This Week in Product Updates” label.Tip of the week

Being in the holiday spirit (is it really only September?), we'd like to share that the videos from this summer's ThinkHoliday event are now on YouTube. Take a peek for tactics and learnings to help you prepare for this year's holiday shopping season.

New Keyword Tool Update: We’ve discontinued access to the previous version of the Keyword Tool in favor of the new Keyword Tool. The new version contains a number of additional benefits including Search-based Keyword Tool functionality, flexible search options, and enhanced filtering. It is the default keyword tool in the AdWords interface, and is also accessible outside of AdWords.

New Bid Simulator Metric: We will soon be adding a new metric to the AdWords Bid Simulator called "estimated top impressions,” representing the estimated number of impressions your ad would have received in the top position above the Google.com search results (vs the right hand side of the page) had you used different bids. For more information, success stories and more, please refer to the Help Center.

Display

YouTube Homepage & Promoted Videos: Clients big and small can now get their time in the spotlight with ads on the YouTube homepage with Promoted Video Ads. A few days each quarter, we open up the YouTube homepage to Promoted Video advertisers. With homepage exposure of roughly 45 million impressions and 18 million unique visitors a day in the U.S., you and your clients can make a big splash. Be sure to read up on all the ways your ads can show up on the homepage, should the opportunity arise.

Behind the scenes of Weezer's new album launch: Guest blogger Ben Patterson of DashGo gives us a behind the scenes look at how Weezer creatively used YouTube for its new album launch, and the reach of this campaign.

Fall line-up for Google TV Ads. Episode 1: Reaching more potential customers: For the next 4 weeks, the TV ads team will be sharing tips and resources. In this week's episode - Generate demand for your brand and drive online actions with Google TV Ads. In conjunction with online campaigns, Google TV Ads enables you to run a highly efficient, fully integrated marketing campaign, reaching your offline audience with ultimate precision. See how Gotham Direct increased traffic to ooVoo.com by 500% with Google TV Ads.

Did You Know?

This Week in Search, 9.17.10 Edition: Check out This Week in Search to see recent enhancements when searching for media, such as director and cast links in movie search results, the Google Beat and more.

Google Heath, the Power is Yours: As consumers look to take control over their heath, Google Health has become a central place online to store and share medical data. Based on your feedback, we are proud to announce the Google Heath redesign, including an easier-to-use dashboard, more focus on wellness goals and more. We’ve also formed new partnerships with device and mobile apps developers so there’s nothing holding you back!

Shortlist for YouTube Play announced: Earlier this year we announced YouTube Play, a joint initiative with YouTube and the Guggenheim Museum, in collaboration with HP, to discover and showcase exceptional online video talent. We received 23K submissions from 91 countries, and narrowed the field down to 125, 20 of which will be selected for display at the Guggenheim Museums in NYC, Berlin, Bilbao and Venice from October 22-24, 2010, as well as on the YouTube Play channel. Be sure to check out the shortlist here.

New security feature for orgs using Google Apps: In order to increase the security of the cloud, we announced a free, two-step verification process for Google Apps Premier, Education and Government Edition users. We'll be rolling this out to all Apps users in the coming months. Visit the Google Enterprise Blog for the complete announcement.

Posted by Katie Wasilenko, Agency Team

If you can make it there...you can see us at booth 325

Thursday, September 30, 2010

SMX East

Othar Hannson, Senior Staff Software Engineer, on "Google Instant’s Impact On SEO & User Behavior"

Jeremy Hylton, Software Engineer, on the panel "The Real Time & Social Search Landscape"

Jesse Haines, Group Marketing Manager, Google Mobile Ads, on the panel "Mobile Search Ads"

Baris Gultekin, Group Product Manager, Google AdWords, on "Google's Keyword Research Tools"

smx10google

Posted by Amanda Matuk, Events Team

Multicultural Spotlight: Reaching US Hispanics

Wednesday, September 29, 2010

12Myth #1:I need to have a Spanish-language website in order to market to Hispanics.34Myth #2:The return on investment from Hispanic marketing isn’t big enough.56Myth #3: My general market campaign covers the Hispanic market.78multicultural@google.com
[1] Selig Center for Economic Growth, Terry College of Business, The University of Georgia. "The Multicultural Economy 2008." January 2009.
[2] Comscore, April 2009. “U.S. Hispanic Internet Audience Growth Outpaces Total U.S. Online Population by 50 Percent.”
[3] Juan Tornoe. “Hispanic Marketing Is Not Spanish Marketing.” http://nglc.biz/2010/07/22/hispanic-marketing-is-not-spanish-marketing/. July 2010. http://advertising.aol.com/sites/default/files/webfm/research/HispanicCyberStudy-2010.pdf.
[4] AOL Hispanic Cyberstudy. 2010.
[5] “Search ads”: ARAnet Adfusion survey conducted by Opinion Research Corporation, provided by eMarketer, March 16 2009. “Banner ads”: eMarketer. “US Internet Users Likely to Read And Take Action After Viewing Banner Ads, by Race/Ethnicity.” June 2009.
[6] RTO Online, Hispanic Internet Usage Report, February 2009.
[7] Alvaro Cabrera, Executive Director of Integration at Diest, Inc. June 25, 2009. “10 Things You Should Know About US Hispanics.” http://juantornoe.blogs.com/hispanictrending/2009/06/10-things-you-should-know-about-us-hispanics.html.
[8] Deliver Magazine. August 2010. “Talk, Don’t Translate.”

Play Nice in the Creative Sandbox

Tuesday, September 28, 2010

video version of Creative CanvasPosted by Janine Gianfredi, Agency Marketing Manager

Updated Keyword Tool: Out of Beta

Tuesday, September 28, 2010

announcedupdated Keyword Tool

Flexible search options: Search by any combination of keyword, website/URL, and category (where available) and receive a single set of results.

Easy Keyword Refinement: Filter results by word or keyword match type.

Negative keywords: Easily add keyword ideas as negatives right from your keyword list. Just click on a keyword and use the drop-down menu to select and save your negative keyword.

Advanced options: View statistics for mobile search and use data filters based on local searches, search and ad share, and more.

access the tool without signing in

Posted by Alexandra Kenin, Product Marketing Manager

Event recap: How to run a successful social campaign

Monday, September 27, 2010

YouTubeSEMPOMediapost Search Insider columnhisPosted by Agency Ad Solutions Blog Team

Speed check: Visit us at Shop.org to test your e-commerce site

Friday, September 24, 2010

Google Commerce SearchAnnual Summit

Posted by Guillaume De Zwirek, Google Commerce Search team

This Week in Product Updates, September 22, 2010

Wednesday, September 22, 2010

Check out the new "Improving Online Conversions for Dummies Guide," which explains how to make sure clients' ads appear for searches most likely to convert to sales. Next, visit the YouTube Video Tool Box channel for tips and tricks for creating, improving and running video ads.

Monthly charging limits for unchanged budgets: Last week we introduced a monthly charging limit for campaigns automatically calculated based on daily budget, and will be rolling it out over the next several weeks. For the complete update, visit the Inside AdWords Blog. To learn more about this change, please see our FAQs on the monthly charging limit and on what happens when you change your budget.

Global roll-out of AdWords Campaign Experiments: We're pleased to announce that AdWords Campaign Experiments (ACE) has begun rolling out globally, and is now supported in the AdWords API. Visit the Inside AdWords Blog for the full announcement, as well as the AdWords API Blog for a complete update on AdWords API v201008.

Display

Expandable templates now available in Display Ad Builder: We launched four new expandable templates in Display Ad Builder that allow you and your clients to show off more offers and product information. For more information on Display Ad Builder, visit the Google Display Network site, and click here to watch a demo.

WATCH THIS SPACE: We're pleased to share the launch of a new campaign called "WATCH THIS SPACE," which talks about our vision for display advertising. Visit the Official Google Blog to hear what Neal Mohan, VP of Product Management, has to say about how we're simplifying display advertising, delivering better performance, and opening the display ecosystem. In addition, check out the campaign's website to learn more about what's happening in display advertising at Google and what's to come.

Broadcast your business through TV for All contest: We're pleased to announce the second annual TV for All contest, where small & medium businesses have the opportunity to win $25,000 in national advertising with Google TV Ads and online video partner sites, including YouTube. The full announcement can be found here, and contest rules are at www.youtube.com/tvforall.

Reporting & Analytics

Changes to reporting in My Client Center: For My Client Center users, we're introducing a new interface for the Client Reports tab. Visit the Help Center for a complete list of updates, and the Inside AdWords Blog for additional details on migrating to the new interface.

Industry Resources

Just released - CPG whitepaper on digital shopper marketing: Google's CPG Marketing team shared the release of a sponsored white paper titled "Clicking Through the Path to Purchase: Best Practices in Digital Shopper Marketing," authored by the In-Store Marketing Institute and in co-sponsorship with the digital shopper agency Catapult. The comprehensive report summarizes the rise of digital and examines various strategies like online couponing, search, social media, product reviews, mobile and more. A copy of the whitepaper is available here for download.

New posts from our friends in Google Retail: Our friends over at the Google Retail Blog released 2 posts this week with valuable data for agencies working with retail clients. First, see what role search plays is researching purchases. Then, learn what the buzz is about for group buying sites.

In other news

Take a “Trip” to Earth: Have you been traveling lately? To say, someplace like Earth? If not swing by because we’ve recently released Google Earth v5.2, and moved it to a brand new website all its own. The new digs include images, tours, tutorials and more. And, if you are en route, check on the 3D globe from your mobile phone.

This Week in Efficiency: Love the auto completion of texting? Google Scribe brings this timesaver to documents. Based on what you’ve already typed, Google Scribe provides related word or phrase completion suggestions. What’s more, the suggestions also indicate correct or popular phrases to use. Interested in getting in on this keystroke saver? Download the Google Scribe Extension and find out how to activate the feature here.

Posted by Katie Wasilenko, Agency Team

Update to yesterday's post, "Behind the scenes of Weezer's new album launch"

Tuesday, September 21, 2010

Editor's Note: Yesterday's post by guest blogger Ben Patterson of DashGo showed how the creativity of Weezer, combined with the power of YouTube, resulted in a successful album launch (with great traffic for rising artists to boot). Ben also provided details on the reach of this campaign, which he shares with us below:yesterday's postOfficial YouTube Blog

Posted by Serena Satyasai, Marketing Manager

Behind the scenes of Weezer’s new album launch

Monday, September 20, 2010

Editor’s Note: Today’s guest blogger is Ben Patterson. Ben is the founder of DashGo, Inc. a digital marketing and distribution platform servicing music, video and podcast content. Clients include Weezer, This American Life and Delicious Vinyl. Last week Weezer launched its new album, Hurley, with the YouTube community.This has been cross-posted from the Official YouTube Blog.VidConDashGoBuddy HollyBeverly HillsPork & BeansLet's Write a SawngGregory Brothers AutoTuned Weezer's "Memories."StSanders' "Kiss Shreds,”Magic Hugs guys brought them back to their days as a brand new bandRay William Johnson alonePosted by Serena Satyasai, Marketing Manager, who recently watched “I spanked Weezer.”

AdWords Campaign Experiments - global roll-out and API support

Wednesday, September 15, 2010

AdWords Campaign ExperimentsAdWords API blogInside AdWords BlogHelp Center FAQ

Posted by Mark Martel, Product Marketing Manager

Changes to reporting in My Client Center

Tuesday, September 14, 2010

AdWords Help CenterInside AdWords Blogsee our earlier post

Posted by Jason Shafton, Product Marketing Manager

This Week in Product Updates, September 13, 2010

Monday, September 13, 2010

Just Launched - Google Instant: Last week we launched Google Instant, an innovative new Google.com interface that creates an interactive search experience for users by predicting their query as they type and instantly showing updated results. For a complete update on changes to the users' search experience, please visit the Official Google Blog. For details on how this may affect advertisers, visit the Inside AdWords Blog.

New version of AdWords Editor now available for Windows and Mac: Last week we released the latest version of AdWords Editor, 8.0.1, for Windows and Mac, making it easier for you to manage your account and take advantage of location extensions. Visit the agency blog for the complete update.

Reporting & Analytics

This week in AdWords Reporting: We've begun moving reports out of the Report Center and adding statistics and features to the Campaigns tab. Review the Inside AdWords blog post for helpful resources and new features, test out the functionality yourself, and send along your feedback.

Industry Resources

Google AgencyLand Library has gone global: Global resources have now been added to The Library in Google AgencyLand. Download research Google has conducted with partners on campaign effectiveness and consumer behavior. Be inspired by creative examples and innovative media plans from advertisers across the pond. Search by country or filter by category to find the information you're looking for. Is your agency not yet on AgencyLand? Sign up here.

In other news

Can you tell me how to get ...: Ever wonder how exactly to get to Sesame Street? Here’s your chance to ask! In partnership with Sesame Street, Elmo will answer your burning questions right on YouTube. Just upload your video question to the Moderator gadget on Sesame Street’s YouTube channel and vote on the ones you think Elmo should answer by September 15th. He’ll answer the top-voted questions in a few weeks.

Get the 411 in Realtime: News junkies and social media mavens rejoice – Realtime Search has arrived. See up-to-the-second social updates, news articles and blog posts about hot topics around the world directly on the new Realtime homepage. You can pinpoint results by location, time, and more. Try it out and watch the informational video.

Track that Blog: With Blogger Stats you’ll get a real time stats service that's fully integrated with Blogger. What’s more, you don't need to do anything to enable it – just look on the new Stats tab on your blog’s dashboard. Read up on all of the cool features to gain insight into your loyal (and perhaps not so loyal) followers.

Five Years Later, Reflections of Katrina: For the 5th year anniversary of Hurricane Katrina, we highlighted a collection of videos on the YouTube homepage created by New Orleans area residents. In partnership with the New Orleans TV station ABC 26, we invited Gulf Coast region residents to reflect on the five years since Katrina and submit videos using YouTube Direct on ABC 26’s website. A selection of videos will also be featured on abc26.com, ABC 26’s YouTube channel, as well as a broadcast on ABC 26.

Posted by Agency Ad Solutions Blog Team

New mobile case study - AdMob Helps Bring Seattle’s Best Coffee to Life

Friday, September 10, 2010

Our friends at the Google Mobile Ads Blog recently posted on how Seattle's Best Coffee, working closely with AdMob and the agency Creature, developed visually engaging ad units and a cross-platform landing page experience compatible with thousands of phones in order to bring the company's brand to life and reach customers wherever they happened to be.
View the complete story here, and download the case study here.
Posted by Agency Ad Solutions Blog Team

This Week in Product Updates, September 9, 2010

Thursday, September 9, 2010

New resource - Conversion-based bid management tools: We developed a new guide outlining Google's conversion prediction technology, details of our advanced bid management products (Conversion Optimizer and Enhanced CPC), and how to choose which product is best for you and your clients. You can download the resource here.

Display

Ad Planner 1000, July 2010: The DoubleClick Ad Planner team released the July 2010 Ad Planner 1000. Visit the DoubleClick Advertiser Blog to learn more about seasonal trends that may impact the sites you choose to include in clients' media plans.

YouTube Channel and Video Exclusions via AdWords: We launched video and channel exclusions in AdWords as way for you to prevent your clients’ ads from showing on specific channels and videos. Such targeting excludes may be beneficial for those clients interested in performance improvement or ensuring association with brand-appropriate content. For more details visit the Inside AdWords Blog.

Mobile

New Development in Mobile Ads - Hyperlocal Ad Features: We rolled out a new advertising feature that gives hyperlocal distance information in search ad results on mobile devices with full Internet browsers. Ads show a marker with distance between the user and the business as well as the business address and phone number. Clients must have location extensions enabled and be opted in to iPhone and other mobile devices with full Internet browser to take advantage of this new format. Visit the Help Center and the Google Mobile Blog for more mobile updates.

Reporting & Analytics

Updates - weighted sort and tools to debug tracking code: Last week the Google Analytics team released weighted sort, which allows you to weight sort on a computed metric by the number of data points, bringing you the most interesting and actionable rows first. In addition the team launched a debugging version of the Analytics Tracking code called ga_debug.js to verify tracking code setup. Visit the Google Analytics blog for the complete updates.

Industry Resources

Think Holiday with Google webinar - deck now available: The deck from last month's "Think Holiday" webinar is now available for download on the Google Retail Blog. Take a look at what trends we're seeing, including an increase in private sales and group buying sites, the role of smartphones in the shopping landscape, and how new 'friends' engage with your brand.

New POV on integrated DR marketing: We developed a POV in partnership with the digital agency Razorfish on how to approach the concept of quantifying online's impact on in-store sales. Visit the agency blog to learn more and download a copy.

In other news

Hot off the Cyber-press: Now it’s even easier to stay in the know about topics important to you with Google Alerts in Realtime. You can create an alert specifically for “updates” to get an email the moment your topic appears on Twitter or other short-form services.

Get the Google Beat: With data from Google Trends, Google Insights for Search and more, the Google Beat will gives you a snapshot of the topics that prompted people to turn to the web over the past week. Check out this week’s premier video and subscribe to the Google Beat YouTube channel.

Posted by Agency Ad Solutions Blog Team

Google Instant: A More Innovative Approach to Search

Wednesday, September 8, 2010

Google InstantOfficial Google BlogInside AdWords Blog

Posted by Katie Wasilenko, Agency Team

AdWords Editor 8.0.1 for Windows and Mac

Friday, September 3, 2010

AdWords EditorLearn morerelease notesdownload your account againimport the backup fileour websiteHelp CenterOriginally posted to the Inside AdWords Blog.Posted by Jason Shafton, Product Marketing Manager

Cheers! Mid-year milestones

Thursday, September 2, 2010

Happy 2nd Anniversary - back in March, the blog reached its second anniversary. We celebrated in style by giving it a makeover - sprucing up the right navigation bar with a shorter list of labels, links to content by job roles, a Twitter feed, and links to other useful Google blogs for the agency community. Have ideas on how to further improve the blog? Be sure to share them with us.

The blog hits 300...posts! - on August 6th, our post on SES San Francisco brought us to another milestone. 300 posts! That means we've been bringing you about 10.3 posts a month on topics ranging from product launches, upcoming events and trainings, best-in-class case studies and research, and quick tactics to improve account performance. Anything you'd like to see in the next 300 posts? Let us know!

Fast.Forward. channel

Posted by Katie Wasilenko, Agency Team

Partners Blog

This Week in Product Updates, September 30, 2010

If you can make it there...you can see us at booth 325

Multicultural Spotlight: Reaching US Hispanics

Play Nice in the Creative Sandbox

Updated Keyword Tool: Out of Beta

Event recap: How to run a successful social campaign

Speed check: Visit us at Shop.org to test your e-commerce site

This Week in Product Updates, September 22, 2010

Update to yesterday's post, "Behind the scenes of Weezer's new album launch"

Behind the scenes of Weezer’s new album launch

AdWords Campaign Experiments - global roll-out and API support

Changes to reporting in My Client Center

This Week in Product Updates, September 13, 2010

New mobile case study - AdMob Helps Bring Seattle’s Best Coffee to Life

This Week in Product Updates, September 9, 2010

Google Instant: A More Innovative Approach to Search

AdWords Editor 8.0.1 for Windows and Mac

Cheers! Mid-year milestones

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